Overview
With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress. This book reveals what marketers must do to become a welcome and invited part of the dialogue, and how to leverage and integrate the resulting partnership in ways that provide win-win situations for businesses, brands and lives.The book, Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership [Bulk, Wholesale, Quantity] ISBN#9780470137321 in Hardcover by Joseph Jaffe may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Details
Format:
Hardcover
Publication Date:
10/19/2007
ISBN-13:
9780470137321
Pages:
320
Publisher:
Wiley
