Lift: The Three Hidden Forces That Launch Remarkable Lives
From $19.46 / copy at 25+ copies; lower per-copy prices at higher quantities (see Volume pricing) As low as $16.17 at 1,000+
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And an October 2026 must-read selection of the Next Big Idea Club, curated by Malcolm Gladwell, Adam Grant, Susan Cain, and Daniel Pink.
No one climbs alone.
Lift makes a simple argument: the self-made success story is a myth. Behind every remarkable life are three hidden forces — and they can be identified, understood, and deliberately built.
Jeff Cunningham is a former publisher of Forbes, a professor of leadership at Arizona State University’s Cronkite School, and ran Elon Musk’s first company, Zip2. He spent twenty years interviewing some of the world's highest achievers: Warren Buffett, Michael Phelps, John McCain, Nikki Haley, David Petraeus, Lloyd Blankfein, NASA chemist and ExxonMobil director Reatha Clark King, and the improbable partnership of F.W. de Klerk and Nelson Mandela. In each of those conversations, the same three patterns appeared:
The Law of the First
The mentor, coach, parent, or teacher who recognizes your potential before you can see it yourself.
The Power of Tight Circles
The small group of people who keep believing in you after everyone else has stopped.
The Rules of the Room
The unwritten values, habits, and codes that decide who rises in a company, community, or culture.
Drawing on rare personal access and unforgettable stories, Lift shows how neighborhoods, teams, families, and communities create success that talent alone can never match. Part biography, part social science, part practical roadmap, it answers the questions most success books skip: Why do some gifted people stall? Why do others rise from nowhere? And what, specifically, can you do about it?
Who should read this book: anyone building a career, raising children, leading a team, mentoring someone younger, or trying to understand why their own path turned when it did. Readers of Outliers, Range, Think Again, and The Psychology of Money will find a familiar blend of narrative and evidence.
Cunningham believes that when you see luck, you are looking at Lift.
Discover the hidden forces that launch remarkable lives — and learn how to find them for yourself.
Details
- Publisher
- Skyhorse
- Author
- Jeff Cunningham
- Format
- Hardcover
- Published
- Oct 20, 2026
- ISBN-13
- 9781510786738
- ISBN-10
- 1510786732
- Pages
- 312
- Carton quantity
- 20 copies
Lift for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 99 | $19.46 | 41% off list |
| 100 – 249 | $18.47 | 44% off list |
| 250 – 499 | $17.48 | 47% off list |
| 500 – 999 | $16.82 | 49% off list |
| 1,000+ | $16.17 | 51% off list |
Popular for
For new managers and leadership cohorts, a chapter per session.
A shared vocabulary for the whole organization.
A takeaway attendees will actually read, delivered to your venue.
Where can I buy 100 copies of Lift?
BookPal sells Lift in quantity. At 100 copies the price is $18.47 a copy, against a list price of $32.99, and the cart applies the volume tier automatically. Free shipping on most orders over $95 in the contiguous US. A specialist can quote a larger or mixed order.
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- Volume prices apply automatically in the cart, with no code needed
- Order at least 10 business days before you need the books (11 from mid-November through December)
What does Lift cost when I buy for a group?
Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 99 copies, $19.46 (41% off list); 100 to 249 copies, $18.47 (44% off list); 250 to 499 copies, $17.48 (47% off list); 500 to 999 copies, $16.82 (49% off list); 1,000+ copies, $16.17 (51% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.
How fast can I get copies of Lift?
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Can you ship to several locations or people's homes?
Yes. We ship group orders to one address, to multiple sites, or to individual recipients, in the US and internationally. See fulfillment options.
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