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Making Ads Pay: Timeless Tips for Successful Copywriting book cover by John Caples
Paperback

Making Ads Pay: Timeless Tips for Successful Copywriting

by John Caples

$11.48 / copy at 25+ copies As low as $9.89 at 1,000+Your best volume price

Total $287.00

Paperback · 256 pages Dover Publications · 2011

Format

Paperback
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About the book

Making Ads Pay

Why does one ad succeed, while another fails? This classic by a veteran copywriter analyzes hundreds of profitable ads, offering many side-by-side comparisons between similar but not equally effective ads. These analyses yield principles, procedures, tips, and practical suggestions — each tested with decades of experience — that can be immediately applied to every medium and style of advertising.
During his six-decade career at the top advertising firm of BBDO (Batten, Barton, Durstine & Osborn), author John Caples pioneered the techniques of effective copy-testing. All copywriters, from cub to chief, can benefit from his helpful suggestions. "This is a valuable textbook for every student of advertising and every writer of ads," declared the Christian Science Monitor, and Booklist pronounced it "of interest to anyone interested in what makes our business economy work."


The book, Making Ads Pay: Timeless Tips for Successful Copywriting [Bulk, Wholesale, Quantity] ISBN#9780486486017 in Paperback by John Caples may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Publisher
Dover Publications
Author
John Caples
Format
Paperback
Published
Oct 20, 2011
ISBN-13
9780486486017
ISBN-10
048648601X
Pages
256
Carton quantity
32 copies
Buying for a group

Making Ads Pay in bulk: pricing

Volume pricing applies automatically in your cart. No codes, no account needed.

CopiesPrice per copyYou save
25 – 99 $11.48 28% off list
100 – 249 $11.17 30% off list
250 – 499 $10.85 32% off list
500 – 999 $10.37 35% off list
1,000+ $9.89 38% off list
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