Markenmanagement: Lehrbuch der professionellen Markenführung (De Gruyter Studium)
by Peter Runia and Frank Wahl
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BookPal × TalezoMarkenmanagement
Marken sind aus dem Alltag der Konsumenten nicht mehr wegzudenken und haben weiter an Bedeutung gewonnen. Auch in der Marketingpraxis bildet die Marke den Dreh- und Angelpunkt des marktorientierten Handelns.
Das vorliegende Lehrbuch schließt die Lücke zwischen Markenmanagement und Marketingprozess, indem die Markenperspektive in einer ganzheitlichen Betrachtung eingenommen wird. Insbesondere werden die Kernbegriffe Markenidentität, Markenpositionierung und Markenimage in einen klaren Zusammenhang gestellt. Zudem erfolgt eine grundlegende Unterscheidung in Marketing- und Markenstrategie. Abschließend werden Modelle zur Markenbewertung vorgestellt. Somit erhalten sowohl Studierende als auch Markenverantwortliche in der Praxis einen kompakten Überblick über alle Elemente der Markenführung.
The book, Markenmanagement: Lehrbuch der professionellen Markenführung (De Gruyter Studium) [Bulk, Wholesale, Quantity] ISBN#9783110526301 in Paperback by Peter Runia, Frank Wahl may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Details
- Publisher
- De Gruyter
- Authors
- Peter Runia, Frank Wahl
- Format
- Paperback
- Published
- Oct 3, 2022
- ISBN-13
- 9783110526301
- ISBN-10
- 3110526301
- Pages
- 261
Markenmanagement in bulk: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 99 | $33.96 | 21% off list |
| 100 – 249 | $32.67 | 24% off list |
| 250 – 499 | $32.24 | 25% off list |
| 500 – 999 | $30.95 | 28% off list |
| 1,000+ | $30.09 | 30% off list |
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For new managers and leadership cohorts, a chapter per session.
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Markenmanagement: Lehrbuch der professionellen Markenführung (De Gruyter Studium)
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