Pre-order Releases Jun 7, 2027
Netnography: Qualitative Digital Inquiry for the Age of AI
From $163.93 / copy at 25+ copies; lower per-copy prices at higher quantities (see Volume pricing) As low as $160.55 at 100+
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About the book
Netnography
Written by Robert Kozinets, pioneer of netnography, this is the definitive guide to the method from its original creator. Combining authoritative theory with practical step-by-step guidance, it is the only book that both defines netnography and shows students and researchers how to conduct netnographic research in today′s AI-enabled world.
Completely rewritten and updated from the ground up, this fourth edition reimagines netnography for a new era of digital research. Reflecting the profound changes brought about by AI, social media, platformisation, and emerging digital environments, it provides a contemporary framework for using netnography to generate rich cultural insights across a wide range of research contexts. Through real-world examples, practical guidance, and methodological innovation, readers learn how to conduct rigorous qualitative inquiry in an increasingly digital society.
Essential reading for students and researchers interested in netnography, digital research methods, qualitative methodology, qualitative digital inquiry, and the contemporary application of AI in research.
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Details
- Publisher
- SAGE Publications
- Author
- Robert Kozinets
- Format
- Paperback
- Release date
- Jun 7, 2027
- ISBN-13
- 9781036217044
- ISBN-10
- 1036217043
- Pages
- 352
- Carton quantity
- 20 copies
Who it's for
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Netnography for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 49 | $163.93 | 3% off list |
| 50 – 99 | $162.24 | 4% off list |
| 100+ | $160.55 | 5% off list |
Where can I buy 100 copies of Netnography?
BookPal sells Netnography in quantity. At 100 copies the price is $160.55 a copy, against a list price of $169.00, and the cart applies the volume tier automatically. Free shipping on most orders over $95 in the contiguous US. A specialist can quote a larger or mixed order.
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What does Netnography cost when I buy for a group?
Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 49 copies, $163.93 (3% off list); 50 to 99 copies, $162.24 (4% off list); 100+ copies, $160.55 (5% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.
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Netnography: Qualitative Digital Inquiry for the Age of AI
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