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neuroAI: Winning the Minds of Consumers with Neuroscience Powered GenAI book cover by A. K. Pradeep, Anirudh Acharya, Rajat Chakravarty, Ratnakar Dev
Hardcover

neuroAI: Winning the Minds of Consumers with Neuroscience Powered GenAI

by A. K. Pradeep, Anirudh Acharya, Rajat Chakravarty and Ratnakar Dev

$19.80 / copy at 25+ copies As low as $17.40 at 1,000+Your best volume price

Total $495.00

Hardcover · 304 pages Wiley · 2024

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Hardcover
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About the book

neuroAI

It is the most powerful revolution of this century.

Neuroscience-powered GenAi enables massive impact on everything from medicine to marketing, entertainment to education, flavors to fragrances, and much more. Simply by blending cutting edge neuroscience with bleeding edge GenAi. Put humanity back at the center of GenAi.

neuroAi: Winning the Minds of Consumers with Neuroscience Powered GenAi is the master guide for everyone seeking to understand this breakthrough technology; what it is, how it works, and most especially how to put it to work for competitive advantage in the marketplace.

neuroAi combines learnings from advanced neuroscience with deep GenAi expertise and practical how-to's. This is a 'force multiplier,' enabling readers to gain the fullest understanding of how to apply neuroscience-powered GenAi to appeal most effectively to the hidden driver of 95% of consumer behavior: the non-conscious mind. Innovators, creatives, and corporate executives now have a blueprint of how to unleash neuroAi at scale in the enterprise. The focus is on “Top Line Growth”—build and grow revenues while exciting and winning consumers.

Written by Dr. A. K. Pradeep and his team of experts at Sensori.ai, the world's only firm combining advanced neuroscience learnings with GenAi, neuroAi features a primer on neuroscience, GenAi, and the core memory structures and functions of the human brain. Dr. Pradeep's original book, The Buying Brain, broke new ground by bringing neuroscience into marketing. neuroAi takes continues this innovative journey even farther now by combining advanced neuroscience with GenAi.

The book explores key topics including:

  • How the non-conscious mind interacts with GenAi to trigger the most relevant and impactful consumer responses
  • What are key learnings from teen brains, boomer brains, mommy brains, middle age brains that GenAi must be aware of
  • How activating desireGPT, the brain's desire framework, strongly drives purchase intent and brand loyalty
  • How TV shows, movies, and music can achieve higher Ratings by applying neuroscience powered GenAi to writing Scripts and Dialogs
  • How to create Fragrance, and Flavors using neuroAi
  • How a wide range of consumer product categories worldwide are applying neuroscience powered GenAi to foster innovation, spur sales, and build brands
  • How to build scalable capability in neuroAi within the enterprise

For business leaders and all who seek expert insight and practical guidance on how to harness this astounding technology with maximum effect for business and personal success, neuroAi serves as an inspiring and accessible resource for successful marketing in the Age of the Machine.

The book, neuroAI: Winning the Minds of Consumers with Neuroscience Powered GenAI [Bulk, Wholesale, Quantity] ISBN#9781394261963 in Hardcover by A. K. Pradeep, Anirudh Acharya, Rajat Chakravarty, Ratnakar Dev may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Publisher
Wiley
Authors
A. K. Pradeep, Anirudh Acharya, Rajat Chakravarty, Ratnakar Dev
Format
Hardcover
Published
Sep 4, 2024
ISBN-13
9781394261963
Pages
304
Carton quantity
16 copies
Buying for a group

neuroAI in bulk: pricing

Volume pricing applies automatically in your cart. No codes, no account needed.

CopiesPrice per copyYou save
25 – 99 $19.80 34% off list
100 – 249 $19.20 36% off list
250 – 499 $18.60 38% off list
500 – 999 $18.00 40% off list
1,000+ $17.40 42% off list
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