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Performance Marketing: Der Wegweiser zu einem mess- und steuerbaren Online-Marketing – Einführung in Instrumente, Methoden und Technik book cover by Ingo Kamps, Daniel Schetter
Paperback

Performance Marketing: Der Wegweiser zu einem mess- und steuerbaren Online-Marketing – Einführung in Instrumente, Methoden und Technik

by Ingo Kamps and Daniel Schetter

$74.79 / copy at 25+ copies As low as $73.09 at 100+Your best volume price

Total $1,869.75

Paperback · 315 pages Springer Fachmedien Wiesbaden · 2020

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About the book

Performance Marketing

Aus dem Inhalt:

Teil I - Einführung: Meilensteine in der Entwicklung des Performance-Marketing
Teil II - Performance-Marketing-Kanäle: Suchmaschinen-Optimierung.- Suchmaschinen-Werbung (SEA).- E-Mail-Marketing.- Display Advertising.- Affiliate-Marketing.- Social-Media-Advertising.- Influencer Marketing.- 
Teil III - Auswertung & Analyse: Web-Analyse (Web-Analytics).- TV-Tracking.- 
Teil IV – Spezialfälle:  Mobile Marketing.- Amazon-Optimierung.- Preissuchmaschinen .- 
Teil V – Technologie: Data-Management-Plattform (DMP).- Adblocker.- 
Teil VI - Tipps & Tricks: Google AdWords vs. Facebook Ads.- In-House vs. Agenturen.- Betrug im Performance-Marketing.- 
Teil VII – Ausblick: Zukunft des Performance-Marketings

Dieses Buch beschreibt leicht verständlich, welche Instrumente das Performance-Marketing bietet, wie sie erfolgreich eingesetzt und kontinuierlich optimiert werden können. Das Ergebnis ist ein vollständiger und praxisnaher Ratgeber für den erfolgreichen Start ins Performance-Marketing.

Noch nie standen so viele Tools und Daten zur Verfügung, um dem Erfolg der eigenen Werbung auf die Spur zu kommen, Streuverluste zu vermeiden und passende Neukunden zu finden. Doch diese Vielzahl der Online-Marketing-Tools ist nicht nur ein Segen, neue Technologien bergen auch Risiken. Die Autoren bieten konkrete Hilfe: Sie schaffen einen Überblick über die wichtigsten Performance-Marketing-Instrumente und zeigen, worauf es beim Einsatz ankommt – bis hin zur Erkennung und Vermeidung von Betrugsversuchen.
Die zweite Auflage ist vollständig überarbeitet mit Updates u.a. zum Datenschutz, Künstliche Intelligenz und technischen Neuerungen bei Google, Amazon & Co sowie neuen Kanälen wie z.B. Tik Tok.

Gastbeiträge von und Interviews mit: 
Felix Beilharz (felixbeilharz.de)
Marco Brenn (InBiz Online Marketing GmbH & Co. KG)
Melina Hoischen (Kalilopii.de)
Mario Jung (OMT.de)
Markus Kellermann (xpose360)
André Koegler (easy Marketing GmbH)
Thore Ladicke (Facebook)
Paul Niemeyer (Resolution Media)
Marcus Pentzek (Searchmetrics)
Martin Pichler (gutefrage.net GmbH)
Christian Schmidt (Axel Springer Teaser Ad GmbH)
Martin Sinner (Gründer idealo.de)
Alexandra Streufert (Facebook) 
Professor Dr. Christian Stummeyer (Technische Hochschule Ingolstadt)
Marcus Tandler (Ryte GmbH)
Philipp Westermeyer (Online Marketing Rockstars)
Markus Wigbels (easy Marketing GmbH)



The book, Performance Marketing: Der Wegweiser zu einem mess- und steuerbaren Online-Marketing – Einführung in Instrumente, Methoden und Technik [Bulk, Wholesale, Quantity] ISBN#9783658309114 in Paperback by Ingo Kamps, Daniel Schetter may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Publisher
Springer Fachmedien Wiesbaden
Authors
Ingo Kamps, Daniel Schetter
Format
Paperback
Published
Sep 14, 2020
ISBN-13
9783658309114
Pages
315
Printing
Printed on demand
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