R-Commerce: Wie die digitalen Champions von morgen mit neuen Datenstrategien echte Kundenbeziehungen aufbauen
by Joachim Stalph, Philipp Spreer and Dimitrios Haratsis
$52.79 / copy at 25+ copies As low as $51.59 at 100+Your best volume price
Total $1,319.75
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BookPal × TalezoR-Commerce
- Auf die Beziehung kommt es an: Aus „E-Commerce“ wird „R-Commerce“
- Menschen und ihre Entscheidungen verstehen – der Schlüssel im Marketing
- Neue rechtliche und technische Rahmenbedingungen
- Was R-Commerce Unternehmen bringt und welche Voraussetzungen es braucht
- Der R-Commerce-Fahrplan: der Weg zur datengetriebenen und bedürfniszentrierten Kundenbeziehung
- CEOs und General Manager, die eine strategische Einordnung der wichtigsten Entwicklungen im datengestützten Digital-Business suchen, um Wachstumsperspektiven zu erkennen.
- CMOs und andere Marketingverantwortliche, die akute Effizienzverluste bereits heute feststellen oder künftig kommen sehen und einen Ausweg aus der Krise finden wollen.
- CDOs und Business-Intelligence-Verantwortliche, die mit ihrem datenfokussierten Mindset alle Kolleg:innen mitreißen und die beste aller möglichen Datenstrategien identifizieren wollen.
- CTOs, CIOs und andere Technologie-Verantwortliche, die sich fragen, ob das bestehende Tech Stack die Herausforderungen der beziehungsorientierten Kundenansprache in Echtzeit bewältigen kann.
- Alle Expert:innen quer durch alle Hierarchieebenen, die direkt oder indirekt für Kund:innen arbeiten und ihren Horizont interdisziplinär erweitern wollen.
The book, R-Commerce: Wie die digitalen Champions von morgen mit neuen Datenstrategien echte Kundenbeziehungen aufbauen [Bulk, Wholesale, Quantity] ISBN#9783658420536 in Paperback by Joachim Stalph, Philipp Spreer, Dimitrios Haratsis may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Details
- Publisher
- Springer Fachmedien Wiesbaden
- Authors
- Joachim Stalph, Philipp Spreer, Dimitrios Haratsis
- Format
- Paperback
- Published
- Oct 2, 2023
- ISBN-13
- 9783658420536
- Pages
- 202
- Printing
- Printed on demand
R-Commerce in bulk: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 49 | $52.79 | 12% off list |
| 50 – 99 | $52.19 | 13% off list |
| 100+ | $51.59 | 14% off list |
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