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The Breakthrough Brain: The neuroscience of creativity for smarter early-stage innovation
Hardcover

The Breakthrough Brain: The neuroscience of creativity for smarter early-stage innovation

by Coral McConnon

From $29.22 / copy at 25+ copies; lower per-copy prices at higher quantities (see Volume pricing) As low as $25.89 at 1,000+

Total $730.50

Hardcover · 326 pages Practical Inspiration Publishing · 2026

Format

Hardcover
Volume pricing

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About the book

The Breakthrough Brain

How do you escape ‘business as usual’ thinking and regularly and reliably create breakthrough ideas?

Millions are spent every year in the quest to generate breakthrough ideas to drive growth. Yet fewer than 25% of people believe they’re doing a good job of harnessing creativity to get to big ideas.

The Breakthrough Brain helps you harness human creativity with the digestible, inspiring and immensely practical Neuroscience of Creativity framework. Discover the five principles you need to master to demystify creativity unlock regular and reliable innovation and solve this disconnect: Cognitive Focus, Cycles of Deep Thinking, Creative Flow, Challenging Reality and Courageous Choices.

The result? You're free to play your creative A game, rediscover the joy of creativity, ignite big ideas and drive business growth.

Whether you’re in Innovation, Insights, Marketing/Brand or R&D, or simply have a mandate for injecting fresh thinking into your business, this is for you.

Coral McConnon is the Founder and CEO of 8 Innovation and a champion for the power of creativity to deliver smarter, more strategic innovation. She has worked with global brands on hundreds of complex front-end innovation challenges, applying the neuroscience of creativity to get to bigger ideas that land.



Details

Publisher
Practical Inspiration Publishing
Author
Coral McConnon
Format
Hardcover
Published
Jul 7, 2026
ISBN-13
9781788609609
ISBN-10
1788609603
Pages
326
Carton quantity
20 copies
Buying for a group

The Breakthrough Brain for groups: pricing

Volume pricing applies automatically in your cart. No codes, no account needed.

CopiesPrice per copyYou save
25 – 99 $29.22 21% off list
100 – 249 $28.11 24% off list
250 – 499 $27.74 25% off list
500 – 999 $26.63 28% off list
1,000+ $25.89 30% off list
Ways groups use it

Popular for

1
Leadership development

For new managers and leadership cohorts, a chapter per session.

2
Company book clubs

A shared vocabulary for the whole organization.

3
Offsites and conferences

A takeaway attendees will actually read, delivered to your venue.

Where can I buy 100 copies of The Breakthrough Brain?

BookPal sells The Breakthrough Brain in quantity. At 100 copies the price is $28.11 a copy, against a list price of $36.99, and the cart applies the volume tier automatically. Free shipping on most orders over $95 in the contiguous US. A specialist can quote a larger or mixed order.

  • New books only, straight from the publisher
  • Volume prices apply automatically in the cart, with no code needed
  • Order at least 10 business days before you need the books (11 from mid-November through December)

Ask a specialist about a larger or mixed order

What does The Breakthrough Brain cost when I buy for a group?

Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 99 copies, $29.22 (21% off list); 100 to 249 copies, $28.11 (24% off list); 250 to 499 copies, $27.74 (25% off list); 500 to 999 copies, $26.63 (28% off list); 1,000+ copies, $25.89 (30% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.

How fast can I get copies of The Breakthrough Brain?

Need them by a specific date? Request a quote and we'll confirm timing before you pay.

Can you ship to several locations or people's homes?

Yes. We ship group orders to one address, to multiple sites, or to individual recipients, in the US and internationally. See fulfillment options.

Can I get a formal quote for approval before ordering?

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