The Iconist: The Art and Science of Standing Out
From $14.52 / copy at 25+ copies; lower per-copy prices at higher quantities (see Volume pricing) As low as $12.76 at 1,000+
Total $363.00
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BookPal × TalezoThe Iconist
Why do we immediately recognize art by Van Gogh and Warhol?
What does Beethoven share with Rage Against the Machine and Madonna?
What makes us remember the words of Churchill and King (and Domino's Pizza, for that matter)?
With the rise of digital media and advertising, a constant barrage of information makes it nearly impossible to be seen and heard. In The Iconist, branding and design strategist Jamie Mustard shows you how individuals, organizations, and brands can break through the noise.
The secret to standing out lies in creating content that the desired audience will "lock" onto and remember with little effort—simple, bold ideas that can be immediately understood. The Iconist reveals a set of primal laws in human society that explain why some things stand out and endure in the mind, while others are rejected. Blending relevant examples from history and pop culture with cutting-edge psychology, Mustard explores why certain things stick and others fade from memory—and gives you an owner's manual to make any idea, product, or service stand out and be remembered. Forget relying on luck or trial-and-error: Mastering this process will enable you, no matter your field or endeavor, to confidently craft messages that resonate with your target audience through simple, fool-proof methods.
For businesses, marketers, teachers, advertisers, artists—from thought leaders to anyone trying to write a resume—The Iconist shows how to grab and hold attention. Fair warning, though: This book will change the way you view your audience . . . and the entire world around you.
Details
- Publisher
- BenBella Books
- Author
- Jamie Mustard
- Language
- English
- Format
- Hardcover
- Published
- Oct 1, 2019
- Pages
- 272
- ISBN-13
- 9781948836418
- ISBN-10
- 1948836416
- Carton quantity
- 30 copies
The Iconist for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 99 | $14.52 | 34% off list |
| 100 – 249 | $14.08 | 36% off list |
| 250 – 499 | $13.64 | 38% off list |
| 500 – 999 | $13.20 | 40% off list |
| 1,000+ | $12.76 | 42% off list |
Popular for
For new managers and leadership cohorts, a chapter per session.
A shared vocabulary for the whole organization.
A takeaway attendees will actually read, delivered to your venue.
Where can I buy 100 copies of The Iconist?
BookPal sells The Iconist in quantity. At 100 copies the price is $14.08 a copy, against a list price of $22.00, and the cart applies the volume tier automatically. Free shipping on most orders over $95 in the contiguous US. A specialist can quote a larger or mixed order.
- New books only, straight from the publisher
- Volume prices apply automatically in the cart, with no code needed
- Order at least 10 business days before you need the books (11 from mid-November through December)
What does The Iconist cost when I buy for a group?
Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 99 copies, $14.52 (34% off list); 100 to 249 copies, $14.08 (36% off list); 250 to 499 copies, $13.64 (38% off list); 500 to 999 copies, $13.20 (40% off list); 1,000+ copies, $12.76 (42% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.
How fast can I get copies of The Iconist?
Arriving in 4-10 business days. Need them by a specific date? Request a quote and we'll confirm timing before you pay.
Can you ship to several locations or people's homes?
Yes. We ship group orders to one address, to multiple sites, or to individual recipients, in the US and internationally. See fulfillment options.
Can I get a formal quote for approval before ordering?
Yes. Request a quote and we'll send a PDF you can forward for approval.
Do you accept purchase orders and tax-exempt orders?
Yes. We accept purchase orders upon approval, as well as cards, PayPal, ACH, wire transfers and checks. BookPal is a tax-exempt supplier in all 50 states. See purchase orders and sales tax exemption.
What if I find a lower price?
Send us the link. We match prices from other booksellers and distributors on a new copy in the same edition, available to ship in the quantity you need. Clearance sales and pricing errors are the exception, and we'll tell you quickly if that's the case. Start a price match.
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