Trademark Valuation: A Tool for Brand Management (The Wiley Finance Series)
by Gordon V. Smith and Susan M. Richey
$69.96 / copy at 25+ copies As low as $61.48 at 1,000+Your best volume price
Total $1,749.00
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BookPal × TalezoTrademark Valuation
The Second Edition of Trademark Valuation is a fresh presentation of basic valuation principles, together with important recent changes in worldwide financial reporting regulations and an update on the current worldwide legal conditions and litigation situation as they relate to trademarks.
A new section discussing issues surrounding valuation of counterfeits and the economic effects of trademark counterfeiting is included in this informative Second Edition.
- Considers methods to determine the real value of your trademark and exploit its full potential
- Offers dozens of case studies that illustrate how to apply valuation methods and strategies to real-world situations
- Communicates complex legal and financial concepts, terms, principles, and practices in plain English
- Discusses GATT, NAFTA, emerging markets, and other international trademark considerations
The book, Trademark Valuation: A Tool for Brand Management (The Wiley Finance Series) [Bulk, Wholesale, Quantity] ISBN#9781118245262 in Hardcover by Gordon V. Smith, Susan M. Richey may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Details
- Publisher
- Wiley
- Authors
- Gordon V. Smith, Susan M. Richey
- Format
- Hardcover
- Published
- Nov 25, 2013
- ISBN-13
- 9781118245262
- Pages
- 368
- Carton quantity
- 16 copies
- Printing
- Printed on demand
Trademark Valuation for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 99 | $69.96 | 34% off list |
| 100 – 249 | $67.84 | 36% off list |
| 250 – 499 | $65.72 | 38% off list |
| 500 – 999 | $63.60 | 40% off list |
| 1,000+ | $61.48 | 42% off list |
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Trademark Valuation: A Tool for Brand Management (The Wiley Finance Series)
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