Advanced Marketing Analytics: Transform Data into Insights
by Nasir Salari
From $67.15 / copy at 25+ copies; lower per-copy prices at higher quantities (see Volume pricing) As low as $59.50 at 1,000+
Total $1,678.75
Format
The more copies, the less each one costs
Applied automatically in your cart. No code needed.
Turn this order into a program
Groups that order together often pair the copies with something more. We handle the extras so you don't have to.
Bookplates, tipped-in pages, belly bands or author signatures. Subject to publisher approval.
Customization options Ship to every readerOne address, many sites or individual recipients' homes, in the US and abroad.
Fulfillment options Pair it with a branded journalJournals with your logo or each reader's name, for the same group.
Branded journals
Bring in a speaker
BookPal is partnering with Talezo to help you find and book authors, speakers and performers for your event.
BookPal × TalezoAdvanced Marketing Analytics
This textbook is ideal for learning and understanding more advanced data and analytical techniques in marketing analytics.
Advanced Marketing Analytics by Nasir Salari provides postgraduate students with a clear and comprehensive pathway through the advanced concepts, methods and applications that define modern marketing analytics. Designed for students undertaking marketing analytics courses or degrees, it supports learners in developing critical data literacy and analytical skills, even with little or no prior coding experience.
This textbook builds a strong foundation across all three key areas of marketing analytics: descriptive, predictive and prescriptive, showing how each contributes to better marketing insight and decision making. It explores no-code to low-code analytical approaches, data preparation, A/B testing, Market Basket Analysis and the integration of AI, machine learning and big data into marketing practice. Understand how marketers use cluster analysis, data mining, visualisation, segmentation and other techniques to understand consumers, optimize campaigns and deliver measurable results.
Learning features include:
- defined learning objectives and practical exercises for structured study
- discussion questions and a key terms and formulae list to reinforce critical thinking
- online resources with PowerPoint slides
Combining academic rigor with industry practice, Advanced Marketing Analytics equips postgraduate students with the analytical mindset and practical tools to turn complex marketing data into strategical, evidence-based insights.
Details
- Publisher
- Kogan Page
- Author
- Nasir Salari
- Format
- Hardcover
- Published
- Mar 31, 2026
- ISBN-13
- 9781398622876
- ISBN-10
- 1398622877
- Pages
- 216
- Carton quantity
- 20 copies
Advanced Marketing Analytics for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 99 | $67.15 | 21% off list |
| 100 – 249 | $64.60 | 24% off list |
| 250 – 499 | $63.75 | 25% off list |
| 500 – 999 | $61.20 | 28% off list |
| 1,000+ | $59.50 | 30% off list |
Popular for
For new managers and leadership cohorts, a chapter per session.
A shared vocabulary for the whole organization.
A takeaway attendees will actually read, delivered to your venue.
Where can I buy 100 copies of Advanced Marketing Analytics?
BookPal sells Advanced Marketing Analytics in quantity. At 100 copies the price is $64.60 a copy, against a list price of $85.00, and the cart applies the volume tier automatically. Free shipping on most orders over $95 in the contiguous US. A specialist can quote a larger or mixed order.
- New books only, straight from the publisher
- Volume prices apply automatically in the cart, with no code needed
- Order at least 10 business days before you need the books (11 from mid-November through December)
What does Advanced Marketing Analytics cost when I buy for a group?
Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 99 copies, $67.15 (21% off list); 100 to 249 copies, $64.60 (24% off list); 250 to 499 copies, $63.75 (25% off list); 500 to 999 copies, $61.20 (28% off list); 1,000+ copies, $59.50 (30% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.
How fast can I get copies of Advanced Marketing Analytics?
Need them by a specific date? Request a quote and we'll confirm timing before you pay.
Can you ship to several locations or people's homes?
Yes. We ship group orders to one address, to multiple sites, or to individual recipients, in the US and internationally. See fulfillment options.
Can I get a formal quote for approval before ordering?
Yes. Request a quote and we'll send a PDF you can forward for approval.
Do you accept purchase orders and tax-exempt orders?
Yes. We accept purchase orders upon approval, as well as cards, PayPal, ACH, wire transfers and checks. BookPal is a tax-exempt supplier in all 50 states. See purchase orders and sales tax exemption.
What if I find a lower price?
Send us the link. We match prices from other booksellers and distributors on a new copy in the same edition, available to ship in the quantity you need. Clearance sales and pricing errors are the exception, and we'll tell you quickly if that's the case. Start a price match.
Write a Review
Advanced Marketing Analytics: Transform Data into Insights
Teams also order
A colleague asked you to approve this order
Your quote list
Add books as you browse, then request one quote for all of them.