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Andrea Moda Formula: The Legend Of The Formula One Team Too Bad To Be True book cover by Ian Strathcarron
Paperback

Andrea Moda Formula: The Legend Of The Formula One Team Too Bad To Be True

by Ian Strathcarron

From $11.79 / copy at 25+ copies; lower per-copy prices at higher quantities (see Volume pricing) As low as $9.80 at 1,000+

Total $294.75

Paperback · 136 pages Histria Books · 2026

Format

Paperback
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About the book

Andrea Moda Formula

A sharp, deeply reported case study in how failure reshaped modern Formula One—told with access, authority, and bite. This book turns motorsport chaos into a lasting industry lesson.

In 1992, a shoe manufacturer from rural Italy decided to conquer Formula One. What could possibly go wrong?

Ian Strathcarron delivers a riveting exposé of Andrea Moda Formula—the team that became synonymous with chaos, ambition, and spectacular failure. Andrea Sassetti's audacious dream of elevating his fashion brand through motorsport instead produced one of F1's most farcical chapters: cars that caught fire in the pit lane, drivers sent out on worn tires, and a team owner arrested in the paddock.

Through candid interviews with drivers Roberto Moreno and Perry McCarthy, mechanics, and the recollections of F1 powerbrokers Bernie Ecclestone and Max Mosley, this meticulously researched account reveals how one team's incompetence inadvertently transformed Formula One forever.

Part cautionary tale, part tragicomedy, Andrea Moda Formula is essential reading for anyone fascinated by motorsport's most spectacular disasters.

Details

Publisher
Histria Books
Author
Ian Strathcarron
Format
Paperback
Published
Sep 1, 2026
ISBN-13
9781592118144
ISBN-10
1592118143
Pages
136
Carton quantity
70 copies
Buying for a group

Andrea Moda Formula for groups: pricing

Volume pricing applies automatically in your cart. No codes, no account needed.

CopiesPrice per copyYou save
25 – 99 $11.79 41% off list
100 – 249 $11.19 44% off list
250 – 499 $10.59 47% off list
500 – 999 $10.19 49% off list
1,000+ $9.80 51% off list
Ways groups use it

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Leadership development

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2
Company book clubs

A shared vocabulary for the whole organization.

3
Offsites and conferences

A takeaway attendees will actually read, delivered to your venue.

Where can I buy 100 copies of Andrea Moda Formula?

BookPal sells Andrea Moda Formula in quantity. At 100 copies the price is $11.19 a copy, against a list price of $19.99, and the cart applies the volume tier automatically. Free shipping on most orders over $95 in the contiguous US. A specialist can quote a larger or mixed order.

  • New books only, straight from the publisher
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Ask a specialist about a larger or mixed order

What does Andrea Moda Formula cost when I buy for a group?

Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 99 copies, $11.79 (41% off list); 100 to 249 copies, $11.19 (44% off list); 250 to 499 copies, $10.59 (47% off list); 500 to 999 copies, $10.19 (49% off list); 1,000+ copies, $9.80 (51% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.

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