Overview
{"p":["Dubai's Burj Khalifa—the world’s tallest building—looks nothing like Microsoft’s Office Suite, and digital surround sound doesn’t work like a citywide telecommunication grid. Yet these engineering feats have much in common.","Applied Minds explores the unique visions and mental tools of engineers to reveal the enormous—and often understated—influence they wield in transforming problems into opportunities. The resulting account pairs the innovators of modern history—Thomas Edison, the Wright brothers, Steve Jobs—with everything from ATMs and the ZIP code system to the disposable diaper.",{"em":"modular systems thinking"},"Through narratives and case studies spanning the brilliant history of engineering, Madhavan shows how the concepts of prototyping, efficiency, reliability, standards, optimization, and feedback are put to use in fields as diverse as transportation, retail, health care, and entertainment.",{"em":"Applied Minds"}]}The book, Applied Minds: How Engineers Think [Bulk, Wholesale, Quantity] ISBN#9780393239874 in Hardcover by Guru Madhavan may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
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