Aufbruch: Ingredient Branding schafft Werte
$94.01 / copy at 25+ copies As low as $83.30 at 1,000+Your best volume price
Total $2,350.25
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BookPal × TalezoAufbruch
Zulieferer führen ein Schattendasein im Bewusstsein der Konsumenten. Dass das nicht zwangsläufig so sein muss, belegen prominente Beispiele. Zuvor völlig unbekannte Zulieferer haben es geschafft, durch geschicktes Branding der von ihnen gelieferten Ingredients einen Nachfragesog zu generieren. Und: Endproduktherstellern wurde es in der Folge ermöglicht, durch das Branding ihrer Ingredients glaubhaft Qualität zu signalisieren. Die enormen Potenziale von Ingredient Branding erkennen immer mehr Unternehmen, ohne genau zu wissen, wie sie eine erfolgreiche Ingredient Branding-Strategie führen können. Die Frage nach den Erfolgsdeterminanten von Ingredient Branding-Strategien wird im vorliegenden Buch sowohl aus wissenschaftlicher als auch aus praktischer Perspektive eindrucksvoll und praxisnah beleuchtet. Die Mischung aus Erfahrungen von Unternehmens- und Agenturexperten sowie die neuesten wissenschaftlichen Erkenntnisse von führenden deutschen Marketing-Forschern machen dieses Buch besonders lesenswert.
The book, Aufbruch: Ingredient Branding schafft Werte [Bulk, Wholesale, Quantity] ISBN#9783486583939 in Hardcover by may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Details
- Publisher
- De Gruyter
- Format
- Hardcover
- Published
- Aug 19, 2009
- ISBN-13
- 9783486583939
- ISBN-10
- 348658393X
- Pages
- 505
Aufbruch in bulk: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 99 | $94.01 | 21% off list |
| 100 – 249 | $90.44 | 24% off list |
| 250 – 499 | $89.25 | 25% off list |
| 500 – 999 | $85.68 | 28% off list |
| 1,000+ | $83.30 | 30% off list |
Popular for
For new managers and leadership cohorts, a chapter per session.
A shared vocabulary for the whole organization.
A takeaway attendees will actually read, delivered to your venue.
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Aufbruch: Ingredient Branding schafft Werte
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