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Branded Component Strategies: Ingredient Branding in B2B Markets book cover by Stefan Worm

Branded Component Strategies: Ingredient Branding in B2B Markets [9783834919199]

Author: Stefan Worm
Paperback
SKU: 9783834919199
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Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

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Overview

In the quest for better differentiation of their products, many firms in B2B markets have started to systematically invest in brand building. Stefan Worm analyzes how component supplier brand strength among original equipment manufacturers’ (OEMs’) customers affects component suppliers’ market performance in their relationships with these OEMs. Further, the author determines which management instruments are effective in building, sustaining, and leveraging component supplier brand strength. The analysis relies on data collected from multiple manufacturing industries.



The book, Branded Component Strategies: Ingredient Branding in B2B Markets [Bulk, Wholesale, Quantity] ISBN#9783834919199 in Paperback by Stefan Worm may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:
Stefan Worm
Format:
Paperback
Publication Date:
12/16/2011
ISBN-13:
9783834919199
Pages:
224
Publisher:
Gabler Verlag

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