Augmented Customer Strategy: CRM in the Digital Age
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BookPal × TalezoAugmented Customer Strategy
Digital transformation is shaping a new landscape for businesses and their customers. For marketing professionals, advancing technology (artificial intelligence, robots, chatbots, etc.) and the explosion of personal data available present great opportunities to offer customers experiences that are ever richer, more fluid and more connected. For customers, this ecosystem is synonymous with new roles. They are more autonomous and have power alongside the company: they influence, innovate, punish and more. These developments push companies to implement new customer strategies.
It is in this context, marked by pitfalls and paradoxes, that the authors of this book reflect on the customer relationship, what it has become and what it will be tomorrow. The book provides practitioners, teacher-researchers and Master's students with a state of the art and a prospective vision of customer relations in a digital world. It is aimed at those who want to gain an up-to-date understanding of the field and find all the keys needed to project themselves into the future.
The book, Augmented Customer Strategy: CRM in the Digital Age [Bulk, Wholesale, Quantity] ISBN#9781786303721 in Hardcover by may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Details
- Publisher
- Wiley
- Format
- Hardcover
- Published
- Jul 30, 2019
- ISBN-13
- 9781786303721
- Pages
- 336
- Carton quantity
- 15 copies
Augmented Customer Strategy for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 99 | $151.26 | 15% off list |
| 100 – 249 | $149.48 | 16% off list |
| 250 – 499 | $147.70 | 17% off list |
| 500 – 999 | $145.92 | 18% off list |
| 1,000+ | $142.36 | 20% off list |
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Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 99 copies, $151.26 (15% off list); 100 to 249 copies, $149.48 (16% off list); 250 to 499 copies, $147.70 (17% off list); 500 to 999 copies, $145.92 (18% off list); 1,000+ copies, $142.36 (20% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.
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Augmented Customer Strategy: CRM in the Digital Age
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