Marketing Plans: Profitable Strategies in the Digital Age
by Malcolm McDonald, Hugh Wilson and Dave Chaffey
From $33.00 / copy at 25+ copies; lower per-copy prices at higher quantities (see Volume pricing) As low as $29.00 at 1,000+
Total $825.00
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BookPal × TalezoMarketing Plans
The latest edition of the leading and internationally bestselling text on marketing planning
In the newly revised ninth edition of Marketing Plans, a team of renowned marketing strategists and professors delivers a fully updated version of the gold standard in marketing planning textbooks. The book contains a proven, start-to-finish approach to planning your firm’s marketing and is complemented by brand-new content on digital marketing and sustainable marketing.
The authors have also included best-practice guidance on omnichannel management, integrated marketing communications, key account management, and customer experience management. The book provides:
- A best-practice, step-by-step process for coordinating marketing strategy and planning
- Methods to create powerful, differentiated value propositions
- Tools to prioritise marketing efforts on segments and strategies that will deliver the greatest returns in growth and profits
- Lessons from the leaders on how to embed world-class marketing within the organisation.
Perfect for students and executives alike in marketing, sales, strategy, and general management, Marketing Plans, 9th edition remains the world’s leading resource on the critical topic of marketing strategy and planning.
Details
- Publisher
- Wiley
- Authors
- Malcolm McDonald, Hugh Wilson, Dave Chaffey
- Format
- Paperback
- Published
- Mar 18, 2024
- ISBN-13
- 9781394177103
- Pages
- 656
- Carton quantity
- 10 copies
Marketing Plans for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 99 | $33.00 | 34% off list |
| 100 – 249 | $32.00 | 36% off list |
| 250 – 499 | $31.00 | 38% off list |
| 500 – 999 | $30.00 | 40% off list |
| 1,000+ | $29.00 | 42% off list |
Popular for
For new managers and leadership cohorts, a chapter per session.
A shared vocabulary for the whole organization.
A takeaway attendees will actually read, delivered to your venue.
Where can I buy 100 copies of Marketing Plans?
BookPal sells Marketing Plans in quantity. At 100 copies the price is $32.00 a copy, against a list price of $50.00, and the cart applies the volume tier automatically. Free shipping on most orders over $95 in the contiguous US. A specialist can quote a larger or mixed order.
- New books only, straight from the publisher
- Volume prices apply automatically in the cart, with no code needed
- Order at least 10 business days before you need the books (11 from mid-November through December)
What does Marketing Plans cost when I buy for a group?
Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 99 copies, $33.00 (34% off list); 100 to 249 copies, $32.00 (36% off list); 250 to 499 copies, $31.00 (38% off list); 500 to 999 copies, $30.00 (40% off list); 1,000+ copies, $29.00 (42% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.
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Can you ship to several locations or people's homes?
Yes. We ship group orders to one address, to multiple sites, or to individual recipients, in the US and internationally. See fulfillment options.
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Yes. We accept purchase orders upon approval, as well as cards, PayPal, ACH, wire transfers and checks. BookPal is a tax-exempt supplier in all 50 states. See purchase orders and sales tax exemption.
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Marketing Plans: Profitable Strategies in the Digital Age
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