Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry
by David Robertson and Bill Breen
$10.54 / copy at 25+ copies As low as $8.50 at 1,000+Your best volume price
Total $263.50
Format
The more copies, the less each one costs
Applied automatically in your cart. No code needed.
Get it into every reader's hands
Classroom sets, school purchasing and delivery to every campus or home. We handle the logistics so you don't have to.
PDF quotes, purchase orders, tax exemption and help with vendor setup.
For schools Make it yoursBranded cover stickers on paperbacks from 100 copies, plus bookplates, inserts and belly bands. Your specialist confirms what fits your title.
Customization options Ship to every campus or homeOne address, many sites or individual recipients' homes, in the US and abroad.
Fulfillment optionsBrick by Brick
As LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance, the company's leaders implemented some of the business world's most widely espoused prescriptions for boosting innovation. Ironically, these changes pushed the iconic toymaker to the brink of bankruptcy, showing that what works in theory can fail spectacularly in the brutally competitive global economy.
It took a new LEGO management team--faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers (ten-year old boys)--to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies.
Along the way, Brick by Brick reveals how LEGO:
- Became truly customer-driven by co-creating with kids as well as its passionate adult fans
- Looked beyond products and learned to leverage a full-spectrum approach to innovation
- Opened its innovation process by using both the "wisdom of crowds" and the expertise of elite cliques
- Discovered uncontested, "blue ocean" markets, even as it thrived in brutally competitive red oceans
- Gave its world-class design teams enough space to create and direction to deliver built a culture where profitable innovation flourishes
Whether you're a senior executive looking to make your company grow, an entrepreneur building a startup from scratch, or a fan who wants to instill some of that LEGO magic in your career, you'll learn how to build your own innovation advantage, brick by brick.
The book, Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry [Bulk, Wholesale, Quantity] ISBN#9780307951618 in Paperback by David Robertson, Bill Breen may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Details
- Publisher
- Crown
- Authors
- David Robertson, Bill Breen
- Format
- Paperback
- Published
- Jun 24, 2014
- Pages
- 336
- ISBN-13
- 9780307951618
- ISBN-10
- 0307951618
- Carton quantity
- 28 copies
Brick by Brick for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 99 | $10.54 | 38% off list |
| 100 – 249 | $9.86 | 42% off list |
| 250 – 499 | $9.18 | 46% off list |
| 500 – 999 | $8.84 | 48% off list |
| 1,000+ | $8.50 | 50% off list |
Popular for
A copy for every student, for read-alouds and guided reading.
Summer reading, book fairs and reading challenges.
Literacy events, family nights and donation drives.
Where can I buy 100 copies of Brick by Brick?
BookPal sells Brick by Brick in quantity. At 100 copies the price is $9.86 a copy, against a list price of $17.00, and the cart applies the volume tier automatically. Free shipping on most orders over $95 in the contiguous US. A specialist can quote a larger or mixed order.
- New books only, straight from the publisher
- Volume prices apply automatically in the cart, with no code needed
- Order at least 10 business days before you need the books (11 from mid-November through December)
What does Brick by Brick cost when I buy for a group?
Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 99 copies, $10.54 (38% off list); 100 to 249 copies, $9.86 (42% off list); 250 to 499 copies, $9.18 (46% off list); 500 to 999 copies, $8.84 (48% off list); 1,000+ copies, $8.50 (50% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.
How fast can I get copies of Brick by Brick?
Arriving in 4-10 business days. Need them by a specific date? Request a quote and we'll confirm timing before you pay.
Can you ship to several locations or people's homes?
Yes. We ship group orders to one address, to multiple sites, or to individual recipients, in the US and internationally. See fulfillment options.
Can I get a formal quote for approval before ordering?
Yes. Request a quote and we'll send a PDF you can forward for approval.
Do you accept purchase orders and tax-exempt orders?
Yes. We accept purchase orders upon approval, as well as cards, PayPal, ACH, wire transfers and checks. BookPal is a tax-exempt supplier in all 50 states. See purchase orders and sales tax exemption.
What if I find a lower price?
Send us the link. We match prices from other booksellers and distributors on a new copy in the same edition, available to ship in the quantity you need. Clearance sales and pricing errors are the exception, and we'll tell you quickly if that's the case. Start a price match.
Write a Review
Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry
Readers also order
A colleague asked you to approve this order
Your quote list
Add books as you browse, then request one quote for all of them.