null
Skip to main content

Calculated Risks: How to Know When Numbers Deceive You [9780743254236]

Paperback
SKU: 9780743254236
Buy More - Save More. Below are the available bulk discount rates for each individual item when you purchase a certain amount
Quantity Price Savings
25 - 99 41%
100 - 249 44%
250 - 499 47%
500 - 999 49%
1000+ 51%

Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Price $21.95

Total for 25 copies:

Adding to cart… The item has been added
You can purchase this title directly online anytime! If you need a formal quote for budget approval, submit a request and we’ll get it to you quickly.
  • Free shipping over $95
  • Price Match Guarantee. Found a better price? Let us know! We’ll work to match it so you get the best value with BookPal.

Overview

At the beginning of the twentieth century, H. G. Wells predicted that statistical thinking would be as necessary for citizenship in a technological world as the ability to read and write. But in the twenty-first century, we are often overwhelmed by a baffling array of percentages and probabilities as we try to navigate in a world dominated by statistics.
Cognitive scientist Gerd Gigerenzer says that because we haven't learned statistical thinking, we don't understand risk and uncertainty. In order to assess risk -- everything from the risk of an automobile accident to the certainty or uncertainty of some common medical screening tests -- we need a basic understanding of statistics.
Astonishingly, doctors and lawyers don't understand risk any better than anyone else. Gigerenzer reports a study in which doctors were told the results of breast cancer screenings and then were asked to explain the risks of contracting breast cancer to a woman who received a positive result from a screening. The actual risk was small because the test gives many false positives. But nearly every physician in the study overstated the risk. Yet many people will have to make important health decisions based on such information and the interpretation of that information by their doctors.
Gigerenzer explains that a major obstacle to our understanding of numbers is that we live with an illusion of certainty. Many of us believe that HIV tests, DNA fingerprinting, and the growing number of genetic tests are absolutely certain. But even DNA evidence can produce spurious matches. We cling to our illusion of certainty because the medical industry, insurance companies, investment advisers, and election campaigns have become purveyors of certainty, marketing it like a commodity.
To avoid confusion, says Gigerenzer, we should rely on more understandable representations of risk, such as absolute risks. For example, it is said that a mammography screening reduces the risk of breast cancer by 25 percent. But in absolute risks, that means that out of every 1,000 women who do not participate in screening, 4 will die; while out of 1,000 women who do, 3 will die. A 25 percent risk reduction sounds much more significant than a benefit that 1 out of 1,000 women will reap.
This eye-opening book explains how we can overcome our ignorance of numbers and better understand the risks we may be taking with our money, our health, and our lives.

The book, Calculated Risks: How to Know When Numbers Deceive You [Bulk, Wholesale, Quantity] ISBN#9780743254236 in Paperback by Gerd Gigerenzer may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:
Gerd Gigerenzer
Format:
Paperback
Publication Date:
03/19/2003
ISBN-10:
0743254236
ISBN-13:
9780743254236
Pages:
320
Publisher:
Simon & Schuster

Customer Reviews

This product hasn't received any reviews yet. Be the first to review this product!

Need Books? BookPal Makes it Easy

  • Free Shipping

    Enjoy free ground shipping on us! Most orders over $95 qualify for free standard ground shipping.It takes an estimated 7-10 business days to deliver and may require additional processing time

    Learn More
  • Dedicated Account Managers

    At BookPal, we go beyond the transaction by providing personal support and a dedicated account manager for every customer.

    Learn More
  • Flexible Delivery Options

    We offer flexible delivery options such Free Ground Shipping (on most orders over $100), Expedited Premium, Expedited Express, International Shipping etc.

    Learn More
  • Sales Tax Exemption

    BookPal is a tax-exempt supplier for all 50 states. We can provide you with a tax-exempt certificate to use on your orders.

    Learn More
  • Price Match Guarantee

    With over 3 million book titles available, it's impossible to always be the lowest priced. If you find a lower price on a new title elsewhere that is available to ship in the quantity you need, we are happy to discount your books and match the lower price.

    Learn More
  • Multiple Payment Options

    BookPal accepts all major credit cards, PayPal, and checks by mail, along with Purchase Orders upon approval. We also accept ACH payments and wire transfers.

    Learn More

We are here to help, reach out to our team anytime!

Connect With Us

Subscribe to our newsletter for $25 off your next order of $500+

Review Your Cart Close Close
Your cart is empty Your cart is empty Your cart is empty
Recently Viewed Recently Viewed
Back to top Back to top