Communication Planning: An Integrated Approach (SAGE Series in Public Relations) book cover by Sherry Devereaux Ferguson

Communication Planning: An Integrated Approach (SAGE Series in Public Relations) [9780761913146]

Name: Communication Planning: An Integrated Approach (SAGE Series in Public Relations) [9780761913146]
SKU: 9780761913146
Availability: InStock

Author: Sherry Devereaux Ferguson

Paperback

SKU: 9780761913146

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Quantity	Price	Savings
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Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Format

Paperback

Price $199.00

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Overview

The nature of the communicator′s job has changed dramatically over the last decade. While communicators still prepare speeches, press releases and articles for corporate magazines, they are now being asked to perform managerial duties such as planning, consulting stakeholders and advising CEO′s and vice presidents.

Communication Planning focuses on these additional responsibilities and examines the role of integrated planning in modern organizations. Sherry Ferguson′s comprehensive study includes the theoretical foundations of communication planning and strategic approaches to planning for issues management.

The book, Communication Planning: An Integrated Approach (SAGE Series in Public Relations) [Bulk, Wholesale, Quantity] ISBN#9780761913146 in Paperback by Sherry Devereaux Ferguson may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

Sherry Devereaux Ferguson

Format:

Paperback

Publication Date:

08/03/1999

ISBN-10:

0761913149

ISBN-13:

9780761913146

Pages:

280

Publisher:

SAGE Publications

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