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Communication Theory: Media, Technology and Society book cover by David Holmes

Communication Theory: Media, Technology and Society [9780761970699]

Author: David Holmes
Hardcover
SKU: 9780761970699
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Format Sturdy and long-lasting. Ideal for libraries and classrooms, and a polished choice for corporate gifts, leadership programs, or event takeaways.

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Overview

This book offers an introduction to communication theory that is appropriate to our post-broadcast, interactive media environment. The author contrasts the ′first media age′ of broadcast with the ′second media age′ of interactivity. Communication Theory argues that the different kinds of communication dynamics found in cyberspace demand a reassessment of the methodologies used to explore media, as well as new understandings of the concepts of interaction and community (virtual communities and broadcast communities).



The book, Communication Theory: Media, Technology and Society [Bulk, Wholesale, Quantity] ISBN#9780761970699 in Hardcover by David Holmes may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:
David Holmes
Format:
Hardcover
Publication Date:
04/30/2005
ISBN-10:
076197069X
ISBN-13:
9780761970699
Pages:
272
Publisher:
SAGE Publications

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