Copy, Copy, Copy: How to Do Smarter Marketing by Using Other People's Ideas
by Mark Earls · illustrated by John V. Willshire
$26.40 / copy at 25+ copies As low as $23.20 at 1,000+Your best volume price
Total $660.00
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BookPal × TalezoCopy, Copy, Copy
We all want new answers and new solutions for the very real and pressing challenges that our organizations face. New things to point to and talk about, new ways of working and new ways of thinking that might just be better than the old ways.
But rather than this endless search for a brilliant and novel solution, why don't you just copy something that’s worked before?
Mark Earls, leading expert in marketing and consumer behaviour, quashes the stigma around copying, and shows that it can help us to rethink how we go about solving problems. By understanding what other people are doing and the choices they make, we can develop strategies to solve the challenges that we face inside and outside the organization.
Based on extensive research and proven examples, Copy, Copy, Copy provides over 50 strategies that you can use right away to copy, borrow or steal as the basis for better ideas – faster. If it’s good enough for Elvis, Newton, Shakespeare, The British Olympic Cycling Team and Great Ormond Street Hospital, isn’t it good enough for you?
‘This delightful book argues convincingly that transferring ideas usually produces greater value than cooking them up from scratch. And then shows you how.’ — Rory Sutherland, Vice Chairman, Ogilvy London and the Spectator Magazine’s Wikiman
‘Yet another entertaining handbook from the acclaimed Herdmeister for anyone involved in marketing, behavioural change and understanding why we all make the choices we make. Earls convincingly disrupts convention about what is innovation – though "praxis". This is jammed with great case studies and 52 actionable strategies.’ — Stephen Maher, Chairman, The Marketing Society and CEO, MBA
‘Yet again this leading British business thinker has got us to see the world we inhabit today in fresh and mind-altering ways. A book which marries theory and practice better than the vast majority out there. Most of all his message of copying one’s way to greatness is entertaining, counter-intuitive and fun.’ — David Abraham, CEO Channel 4 PLC
The book, Copy, Copy, Copy: How to Do Smarter Marketing by Using Other People's Ideas [Bulk, Wholesale, Quantity] ISBN#9781118964965 in Paperback by Mark Earls may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Details
- Publisher
- Wiley
- Author
- Mark Earls
- Format
- Paperback
- Published
- Jun 2, 2015
- ISBN-13
- 9781118964965
- Pages
- 224
- Illustrator
- John V. Willshire
- Carton quantity
- 22 copies
Copy, Copy, Copy for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 99 | $26.40 | 34% off list |
| 100 – 249 | $25.60 | 36% off list |
| 250 – 499 | $24.80 | 38% off list |
| 500 – 999 | $24.00 | 40% off list |
| 1,000+ | $23.20 | 42% off list |
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For new managers and leadership cohorts, a chapter per session.
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What does Copy, Copy, Copy cost when I buy for a group?
Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 99 copies, $26.40 (34% off list); 100 to 249 copies, $25.60 (36% off list); 250 to 499 copies, $24.80 (38% off list); 500 to 999 copies, $24.00 (40% off list); 1,000+ copies, $23.20 (42% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.
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