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Customer Centricity: Innovative Unternehmenspraxis: Insights, Strategien und Impulse book cover by
Paperback

Customer Centricity: Innovative Unternehmenspraxis: Insights, Strategien und Impulse

$52.79 / copy at 25+ copies As low as $51.59 at 100+Your best volume price

Total $1,319.75

Paperback · 275 pages Springer Fachmedien Wiesbaden · 2024

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Paperback
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About the book

Customer Centricity

Dieses Buch schlägt eine Brücke zwischen wissenschaftlicher Forschung zu Customer Centricity und ihrer praxisorientierten Anwendung. Das Interesse und die Begeisterung für Customer Centricity sind seit einigen Jahren ungebrochen, doch trotz reger Forschungstätigkeit und großem Interesse aus der Praxis scheitern viele Unternehmen nach wie vor an der Umsetzung. 
Zahlreiche Beitragsautor:innen betrachten in diesem Buch sowohl die Perspektive der Konsument:innen als auch der Unternehmen und integrieren zukunftsorientierte Ansätze wie Design Thinking, Augmented/Virtual Reality und CX-Plattformen. 
Die Leser:innen erhalten wissenschaftlich fundierte Handlungsempfehlungen für ein kundenzentriertes Unternehmen von praxiserfahrenen Expert:innen.

Mit Beiträgen von:

  • Prof. Dr. Laura-Maria Altendorfer
  • Elaine Becraft
  • Prof. Dr. Thomas Bolz
  • Prof. Dr. Benny Briesemeister
  • Christian Feddersen
  • Charlotte Fietz
  • Livia Freudl
  • Tim Gnannt
  • Prof. Dr. Stefan Godehardt-Bestmann
  • Dr. Gregor Elbel
  • Prof. Dr. Katja Grupp
  • Matthias Hackenbracht
  • Prof. Dr. Cansu Hattula
  • Prof. Dr. Clare Hindley
  • Prof. Dr. Nicole Klein
  • Prof. Dr. Alexandra Kühte
  • Philip Maloney
  • Prof. Dr. Rico Manß
  • Prof. Dr. Astrid Mühlböck
  • Prof. Dr. Bettina-Maria Müller 
  • Prof. Dr. Miriam O’Shea
  • Prof. Dr. Katharina Rehfeld
  • Prof. Dr. Christian Schachtner
  • Prof. Dr. Katrin E. Schein
  • Prof. Dr. Uta Scheunert
  • Prof. Dr. Inga F. Schlömer
  • Prof. Dr. Benjamin Schulte 
  • Stephan Schusser
  • Melanie Stehr
  • Dr. Sascha Tamm
  • Timo Thuencher
  • Neal Wessling
  • Prof. Dr. Annegret Wittmann-Wurzer 
  • Prof. Dr. Nicola Zech
  • Prof. Dr. Matthias Zeisberg
  • Dr. Li Zeng



The book, Customer Centricity: Innovative Unternehmenspraxis: Insights, Strategien und Impulse [Bulk, Wholesale, Quantity] ISBN#9783658421724 in Paperback by may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Publisher
Springer Fachmedien Wiesbaden
Format
Paperback
Published
Feb 1, 2024
ISBN-13
9783658421724
Pages
275
Printing
Printed on demand
Buying for a group

Customer Centricity for groups: pricing

Volume pricing applies automatically in your cart. No codes, no account needed.

CopiesPrice per copyYou save
25 – 49 $52.79 12% off list
50 – 99 $52.19 13% off list
100+ $51.59 14% off list
Ways groups use it

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What does Customer Centricity cost when I buy for a group?

Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 49 copies, $52.79 (12% off list); 50 to 99 copies, $52.19 (13% off list); 100+ copies, $51.59 (14% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.

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