Data-driven Marketing: Insights aus Wissenschaft und Praxis
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BookPal × TalezoData-driven Marketing
- State-of-the-art Wissen zum Data-driven Marketing aus Forschung und Praxis
- Fokussiert auf die entscheidenden Aspekte für ein erfolgreiches datengetriebenes Marketing
- Autoren sind Top-Experten aus der Praxis und der Wissenschaft
- Strategischer Einsatz von Daten im Marketing
- Datenmanagement als Grundlage für Marketingentscheidungen
- Smarte Insights fürs Marketing (psychografisches Targeting, Programmatic Advertising, Uplift von Werbemaßnahmen, A/B-Testing)
- Data-driven Marketing in der realen Welt (Geointelligenz Im Outernet, digitale Komponenten bei Messen, Privacy Concerns in the Carsharing Economy)
- Datenschutz und die ethischen Grenzen der Datennutzung im Data-driven Marketing
The book, Data-driven Marketing: Insights aus Wissenschaft und Praxis [Bulk, Wholesale, Quantity] ISBN#9783658299941 in Paperback by may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Details
- Publisher
- Springer Fachmedien Wiesbaden
- Format
- Paperback
- Published
- Aug 22, 2020
- ISBN-13
- 9783658299941
- Pages
- 312
- Printing
- Printed on demand
Data-driven Marketing for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 49 | $65.99 | 12% off list |
| 50 – 99 | $65.24 | 13% off list |
| 100+ | $64.49 | 14% off list |
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Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 49 copies, $65.99 (12% off list); 50 to 99 copies, $65.24 (13% off list); 100+ copies, $64.49 (14% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.
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Data-driven Marketing: Insights aus Wissenschaft und Praxis
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