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Data, Expert Knowledge and Decisions: An Interdisciplinary Approach with Emphasis on Marketing Applications book cover by
Paperback

Data, Expert Knowledge and Decisions: An Interdisciplinary Approach with Emphasis on Marketing Applications

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Paperback · 380 pages Springer Berlin Heidelberg · 2012

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About the book

Data, Expert Knowledge and Decisions

Cross-disciplinary research on how computer-assisted decision making can be supported by sophisticated data analysis techniques and recent developments in knowledge-based systems research are described in this volume, with emphasis on marketing applications. Aspects dealt with include market-share analysis (spreadsheet based), media planning, stochastic market modelling, marketing data analysis and new product introduction management (all knowledge-based, partly using PROLOG). These contributions emphasize links between decision support, expert knowledge research and marketing. Other application areas are debt and credit management and personnel disposition (KEE based), portfolio management (PROLOG based) and vehicle scheduling. Concrete interconnections between data analysis and marketing can be seen in the contributions on classification and unfolding of market data, market segmentation by forced classification, conjoint analysis applications, ideal point product mapping, MDS in telecommunications pricing and multi-mode marketing data evaluations.

Details

Publisher
Springer Berlin Heidelberg
Format
Paperback
Published
Jan 7, 2012
ISBN-13
9783642734915
Pages
380
Printing
Printed on demand
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CopiesPrice per copyYou save
25 – 49 $96.79 12% off list
50 – 99 $95.69 13% off list
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