Data Mining Techniques in CRM: Inside Customer Segmentation book cover by Konstantinos K. Tsiptsis, Antonios Chorianopoulos

Data Mining Techniques in CRM: Inside Customer Segmentation [9780470743973]

Name: Data Mining Techniques in CRM: Inside Customer Segmentation [9780470743973]
SKU: 9780470743973
Availability: InStock

Author: Konstantinos K. Tsiptsis Antonios Chorianopoulos

Hardcover

SKU: 9780470743973

Buy More - Save More. Below are the available bulk discount rates for each individual item when you purchase a certain amount
Quantity	Price	Savings
25 - 99		15%
100 - 249		16%
250 - 499		17%
500 - 999		18%
1000+		20%

Format Sturdy and long-lasting. Ideal for libraries and classrooms, and a polished choice for corporate gifts, leadership programs, or event takeaways.

Hardcover

Price $105.95

Current Stock:

Quantity

Total for 25 copies:

Adding to cart… The item has been added

This title is print on demand and requires additional processing time

Free shipping over $95
Price Match Guarantee. Found a better price? Let us know! We’ll work to match it so you get the best value with BookPal.

Overview

This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.

The book, Data Mining Techniques in CRM: Inside Customer Segmentation [Bulk, Wholesale, Quantity] ISBN#9780470743973 in Hardcover by Konstantinos K. Tsiptsis, Antonios Chorianopoulos may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

Konstantinos K. Tsiptsis Antonios Chorianopoulos

Format:

Hardcover

Publication Date:

03/08/2010

ISBN-13:

9780470743973

Pages:

372

Publisher:

Wiley

Customer Reviews

Write a Review

This product hasn't received any reviews yet. Be the first to review this product!

Need Books? BookPal Makes it Easy

Free Shipping

Enjoy free ground shipping on us! Most orders over $95 qualify for free standard ground shipping.It takes an estimated 7-10 business days to deliver and may require additional processing time
Learn More
Dedicated Account Managers

At BookPal, we go beyond the transaction by providing personal support and a dedicated account manager for every customer.
Learn More
Flexible Delivery Options

We offer flexible delivery options such Free Ground Shipping (on most orders over $100), Expedited Premium, Expedited Express, International Shipping etc.
Learn More
Sales Tax Exemption

BookPal is a tax-exempt supplier for all 50 states. We can provide you with a tax-exempt certificate to use on your orders.
Learn More
Price Match Guarantee

With over 3 million book titles available, it's impossible to always be the lowest priced. If you find a lower price on a new title elsewhere that is available to ship in the quantity you need, we are happy to discount your books and match the lower price.
Learn More
Multiple Payment Options

BookPal accepts all major credit cards, PayPal, and checks by mail, along with Purchase Orders upon approval. We also accept ACH payments and wire transfers.
Learn More