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Data Mining Techniques in CRM: Inside Customer Segmentation book cover by Konstantinos K. Tsiptsis, Antonios Chorianopoulos
Hardcover

Data Mining Techniques in CRM: Inside Customer Segmentation

by Konstantinos K. Tsiptsis and Antonios Chorianopoulos

$90.06 / copy at 25+ copies As low as $84.76 at 1,000+Your best volume price

Total $2,251.50

Hardcover · 372 pages Wiley · 2010

Format

Hardcover
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About the book

Data Mining Techniques in CRM

This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.

The book, Data Mining Techniques in CRM: Inside Customer Segmentation [Bulk, Wholesale, Quantity] ISBN#9780470743973 in Hardcover by Konstantinos K. Tsiptsis, Antonios Chorianopoulos may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Publisher
Wiley
Authors
Konstantinos K. Tsiptsis, Antonios Chorianopoulos
Format
Hardcover
Published
Mar 8, 2010
ISBN-13
9780470743973
Pages
372
Carton quantity
11 copies
Printing
Printed on demand
Buying for a group

Data Mining Techniques in CRM in bulk: pricing

Volume pricing applies automatically in your cart. No codes, no account needed.

CopiesPrice per copyYou save
25 – 99 $90.06 15% off list
100 – 249 $89.00 16% off list
250 – 499 $87.94 17% off list
500 – 999 $86.88 18% off list
1,000+ $84.76 20% off list
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