Endure: Mind, Body, and the Curiously Elastic Limits of Human Performance

THE NEW YORK TIMES BESTSELLER • Foreword by Malcolm Gladwell

Limits are an illusion: discover the revolutionary account of the science and psychology of endurance, revealing the secrets of reaching the hidden extra potential within us all.

"A voyage to the outer reaches of human capacity.” —David Epstein, author of Range

"Reveals how we can all surpass our perceived physical limits." —Adam Grant

The capacity to endure is the key trait that underlies great performance in virtually every field. But what if we all can go farther, push harder, and achieve more than we think we’re capable of?

Blending cutting-edge sports science and gripping storytelling in the spirit of Malcolm Gladwell—who contributes the book’s foreword—award-winning journalist Alex Hutchinson reveals that a wave of paradigm-altering research over the past decade suggests the seemingly physical barriers you encounter are set as much by your brain as by your body. This means the mind is the new frontier of endurance—and that the horizons of performance are much more elastic than we once thought.

But, of course, it’s not “all in your head.” For each of the physical limits that Hutchinson explores—pain, muscle, oxygen, heat, thirst, fuel—he carefully disentangles the delicate mind-body connection by telling the riveting stories of men and women who’ve pushed their own limits in extraordinary ways.

The longtime “Sweat Science” columnist for Outside and Runner’s World, Hutchinson, a former national-team long-distance runner and Cambridge-trained physicist, was one of only two reporters granted access to Nike’s top-secret training project to break the two-hour marathon barrier, an extreme quest he traces throughout the book. But the lessons he draws from shadowing elite athletes and from traveling to high-tech labs around the world are surprisingly universal. Endurance, Hutchinson writes, is “the struggle to continue against a mounting desire to stop”—and we’re always capable of pushing a little farther.

In this deep dive into the science of athletic potential, you’ll discover:

• The Brain’s Role in Fatigue: Explore the cutting-edge neuroscience that suggests your brain, not just your body, decides when you need to stop—and how you can train it to push further.
• Secrets of Elite Athletes: Go behind the scenes of Nike’s top-secret project to break the two-hour marathon barrier and learn from the extraordinary feats of the world’s top performers.
• The Science of Limits: Understand the delicate interplay between mind and body as Hutchinson investigates the true nature of physical barriers like pain, muscle, oxygen, heat, thirst, and fuel.
• Practical Applications for All: Learn surprisingly universal lessons drawn from high-tech labs and elite athletes that reveal how everyone is capable of pushing a little farther in any field.

The book, Endure: Mind, Body, and the Curiously Elastic Limits of Human Performance [Bulk, Wholesale, Quantity] ISBN#9780062499981 in Paperback by Alex Hutchinson may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.