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Entrepreneurial Journalism: How to Build What′s Next for News [9781608714209]

Paperback
SKU: 9781608714209
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Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Price $90.00

Total for 25 copies:

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Overview

Entrepreneurial Journalism will inspire you with what′s possible and show you the mechanics behind building a business. Working through eight clear and concise stages, you′ll explore the secrets of successful news startups (including how they′re making money) and learn how to be an upstart yourself, building an innovative and sustainable news business from scratch. Each chapter starts with a real entrepreneur′s experience, teasing out how savvy and opportunistic journalists found their way to success. Mark Briggs then helps you size up the market, harness technology, turn your idea into a product or service, explore revenue streams, estimate costs, and launch. "Build Your Business" action items at the end of each chapter get you thinking through each step of your business plan.

The book, Entrepreneurial Journalism: How to Build What′s Next for News [Bulk, Wholesale, Quantity] ISBN#9781608714209 in Paperback by Mark Briggs may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:
Mark Briggs
Format:
Paperback
Publication Date:
10/12/2011
ISBN-10:
1608714209
ISBN-13:
9781608714209
Pages:
352
Publisher:
SAGE Publications

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