Gen Z @ Work: How the Next Generation Is Transforming the Workplace

A generations expert and author of When Generations Collide and The M-Factor teams up with his seventeen-year-old son to introduce the next influential demographic group to join the workforce—Generation Z—in this essential study, the first on the subject.

They were born between between 1995 and 2012. At 72.8 million strong, Gen Z is about to make its presence known in the workplace in a major way—and employers need to understand the differences that set them apart. They’re radically different than the Millennials, and yet no one seems to be talking about them—until now. This generation has an entirely unique perspective on careers and how to succeed in the workforce.

Based on the first national studies of Gen Z’s workplace attitudes; interviews with hundreds of CEOs, celebrities, and thought leaders on generational issues; cutting-edge case studies; and insights from Gen Zers themselves, Gen Z @ Work offers the knowledge today’s leaders need to get ahead of the next gaps in the workplace and how best to recruit, retain, motivate, and manage Gen Zers. Ahead of the curve, Gen Z @ Work is the first comprehensive, serious look at what the next generation of workers looks like, and what that means for the rest of us.

This book unpacks the seven surprising traits that define this new generation:

• A Phigital Mindset: Discover why Gen Z sees no line between the physical and digital worlds, and how their expectation of seamless technology will reshape everything from communication to the very definition of “the office.”
• The DIY Generation: Learn why this fiercely independent generation, raised on YouTube tutorials and side hustles, prefers to work alone—and how to manage them without stifling their entrepreneurial spirit.
• Realistic, Not Idealistic: Unlike the Millennials before them, Gen Z grew up during a recession. Understand their pragmatic and often skeptical approach to careers, money, and success.
• Driven to Compete: Raised by Gen X parents who taught them that there are winners and losers, Gen Z is hungry to roll up their sleeves. Find out how to harness their competitive drive to build a stronger team.