Gut Feelings: The Intelligence of the Unconscious book cover by Gerd Gigerenzer

Gut Feelings: The Intelligence of the Unconscious [9780143113768]

Name: Gut Feelings: The Intelligence of the Unconscious [9780143113768]
SKU: 9780143113768
Availability: InStock

Author: Gerd Gigerenzer

Paperback

SKU: 9780143113768

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Paperback

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Overview

Why is split second decision-making superior to deliberation? Gut Feelings delivers the science behind Malcolm Gladwell's Blink.

Reflection and reason are overrated, according to renowned psychologist Gerd Gigerenzer. Much better qualified to help us make decisions is the cognitive, emotional, and social repertoire we call intuition, a suite of gut feelings that have evolved over the millennia specifically for making decisions. Gladwell drew heavily on Gigerenzer's research. But Gigerenzer goes a step further by explaining just why our gut instincts are so often right. Intuition, it seems, is not some sort of mystical chemical reaction but a neurologically based behavior that evolved to ensure that we humans respond quickly when faced with a dilemma (BusinessWeek).

The book, Gut Feelings: The Intelligence of the Unconscious [Bulk, Wholesale, Quantity] ISBN#9780143113768 in Paperback by Gerd Gigerenzer may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

Gerd Gigerenzer

Format:

Paperback

Publication Date:

06/24/2008

ISBN-10:

0143113763

ISBN-13:

9780143113768

Pages:

288

Publisher:

Penguin Publishing Group

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