Hidden Persuasion: 33 Psychological Influences Techniques in Advertising
by Marc Andrews
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BookPal × TalezoHidden Persuasion
This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them.
The techniques range from influencing essentials to more obscure and insidious ones. The reader will gain deep insights into how visual means are constructed to influence behavior and decisionmaking on an unconscious level.
All techniques are supported by rich visual references and additional information on the psychology of behavior change. This publication is not just an eye-opener for professionals and students in the communications and design field, but also for anybody who wants to understand how our behavior is influenced unconsciously by advertising, social campaigns and governmental messages. The book is co-authored by leading figures in social infl uence and visual persuasion. It is designed as an accessible modern reference book for creating and understanding persuasive visual imagery. It will open your eyes, we promise!
Details
- Publisher
- Laurence King Publishing
- Author
- Marc Andrews
- Format
- Paperback
- Published
- Jul 16, 2019
- ISBN-13
- 9789063695316
- ISBN-10
- 9063695314
- Carton quantity
- 24 copies
Hidden Persuasion for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 99 | $14.74 | 41% off list |
| 100 – 249 | $13.99 | 44% off list |
| 250 – 499 | $13.24 | 47% off list |
| 500 – 999 | $12.74 | 49% off list |
| 1,000+ | $12.25 | 51% off list |
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Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 99 copies, $14.74 (41% off list); 100 to 249 copies, $13.99 (44% off list); 250 to 499 copies, $13.24 (47% off list); 500 to 999 copies, $12.74 (49% off list); 1,000+ copies, $12.25 (51% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.
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