Interreligiöses Marketing (De Gruyter Studium)
by Katja Gelbrich and Stefan Müller
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BookPal × TalezoInterreligiöses Marketing (De Gruyter Studium)
Religionen durchdringen alle Lebensbereiche, auch den Konsum. Die religionsvergleichende Konsumentenforschung zeigt, wie Konfession und Religiosität von Verbrauchern deren Konsumverhalten systematisch beeinflusst. So ist Buddhisten der Ruf einer Einkaufsstätte noch wichtiger als deren Preiswürdigkeit. Und in religiösen Familien treffen hauptsächlich Männer wichtige Kaufentscheidungen. Interreligiöses Marketing trägt derartigen Besonderheiten Rechnung.
Die Autoren schildern erstmalig, umfassend und verständlich den aktuellen Erkenntnisstand. Zunächst stellen sie die grundlegenden Begriffe und Denkansätze dieser fächerübergreifenden Disziplin vor und beschreiben sodann zentrale religionswissenschaftliche Konzepte (z.B. intrinsische Religiosität) und die Besonderheiten der Weltreligionen.
Es folgen sieben weitere Kapitel zum aktuellen Erkenntnisstand dieser im deutschsprachigen Raum noch weitgehend unbekannten Disziplin: Verhaltensgrundlagen, Strategisches Marketing sowie Produkt-, Dienstleistungs-, Preis-, Distributions- und Kommunikationspolitik.
Details
- Publisher
- De Gruyter
- Authors
- Katja Gelbrich, Stefan Müller
- Format
- Paperback
- Published
- Jun 19, 2023
- ISBN-13
- 9783486591842
- ISBN-10
- 3486591843
- Pages
- 380
Interreligiöses Marketing (De Gruyter Studium) for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 99 | $40.28 | 21% off list |
| 100 – 249 | $38.75 | 24% off list |
| 250 – 499 | $38.24 | 25% off list |
| 500 – 999 | $36.71 | 28% off list |
| 1,000+ | $35.69 | 30% off list |
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What does Interreligiöses Marketing (De Gruyter Studium) cost when I buy for a group?
Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 99 copies, $40.28 (21% off list); 100 to 249 copies, $38.75 (24% off list); 250 to 499 copies, $38.24 (25% off list); 500 to 999 copies, $36.71 (28% off list); 1,000+ copies, $35.69 (30% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.
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