Investigating Audiences book cover by Andy Ruddock

Investigating Audiences [9781412922708]

Name: Investigating Audiences [9781412922708]
SKU: 9781412922708
Availability: InStock

Author: Andy Ruddock

Paperback

SKU: 9781412922708

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Quantity	Price	Savings
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100+		5%

Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Paperback

Price $114.00

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Overview

Picking up on some of the themes developed in his critically acclaimed book Understanding Audiences (SAGE), this new book on audience research focuses on qualitative methods and will draw upon students′ own media experience. Structured around contemporary topics, including celebrity and reality TV, Investigating Audiences is designed with the needs of lecturers and students in mind. The book is divided into chapters that deal with audience research in terms of concepts and topics. Regarding concepts, Investigating Audiences is firmly grounded within interpretive approaches to studying viewers, readers, and listeners.

The book, Investigating Audiences [Bulk, Wholesale, Quantity] ISBN#9781412922708 in Paperback by Andy Ruddock may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

Andy Ruddock

Format:

Paperback

Publication Date:

08/25/2007

ISBN-10:

1412922704

ISBN-13:

9781412922708

Pages:

200

Publisher:

SAGE Publications

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