null
Loading…
Skip to main content

Holiday gifts by Fri, Dec 18? Order by Thu, Dec 3. Plan gifts

Free shipping works great on most orders over $95 in the contiguous US

Specialists Mon–Fri, 8:30 am–5 pm PTSpecialists Mon–Fri, 8:30–5 PT866-522-6657

Printed to order
Konsumentenwert: Konzeptualisierung und Analyse der Wirkungen auf Zufriedenheit und Loyalität am Beispiel eines Festivals (Markenkommunikation und Beziehungsmarketing) book cover by Steffen Jahn
Paperback

Konsumentenwert: Konzeptualisierung und Analyse der Wirkungen auf Zufriedenheit und Loyalität am Beispiel eines Festivals (Markenkommunikation und Beziehungsmarketing)

by Steffen Jahn

$61.59 / copy at 25+ copies As low as $60.19 at 100+Your best volume price

Total $1,539.75

Paperback · 300 pages Springer Fachmedien Wiesbaden · 2013

Format

Paperback
Volume pricing

The more copies, the less each one costs

Applied automatically in your cart. No code needed.

More than a box of books

Turn this order into a program

Groups that order in bulk often pair the copies with something more. We handle the extras so you don't have to.

About the book

Konsumentenwert

Was macht Marktangebote wertvoll für Konsumenten - diese Frage gehört zu den wichtigsten im Marketing. Bisherige Ansätze sind jedoch einseitig und fokussieren nur auf Individuum-bezogene Wert-Facetten. Steffen Jahn entwickelt eine Typologie des Konsumentenwertes, die erstmalig die kollektiven Asnpekte des Konsums und deren Bedeutung für das Konsumerlebnis angemessen berücksichtigt. Die Arbeit ermöglicht damit, die Beliebtheit von Facebook, Multi-Player-Computerspielen oder Festivals besser zu erklären. Eine empirische Untersuchung weist zusätzlich nach, dass kollektiv-orientierter Konsumentenwert den Unternehmenserfolg positiv beeinflusst. Damit leistet die Dissertation einen Beitrag sowohl für Marketingwissenschaft als auch -praxis.

The book, Konsumentenwert: Konzeptualisierung und Analyse der Wirkungen auf Zufriedenheit und Loyalität am Beispiel eines Festivals (Markenkommunikation und Beziehungsmarketing) [Bulk, Wholesale, Quantity] ISBN#9783658027353 in Paperback by Steffen Jahn may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Publisher
Springer Fachmedien Wiesbaden
Author
Steffen Jahn
Format
Paperback
Published
Sep 24, 2013
ISBN-13
9783658027353
Pages
300
Printing
Printed on demand
Buying for a group

Konsumentenwert in bulk: pricing

Volume pricing applies automatically in your cart. No codes, no account needed.

CopiesPrice per copyYou save
25 – 49 $61.59 12% off list
50 – 99 $60.89 13% off list
100+ $60.19 14% off list
Ways groups use it

Popular for

1
Leadership development

For new managers and leadership cohorts, a chapter per session.

2
Company book clubs

A shared vocabulary for the whole organization.

3
Offsites and conferences

A takeaway attendees will actually read, delivered to your venue.

How fast can I get copies of Konsumentenwert?

This title is printed on demand, so it needs production time before it ships. Need them by a specific date? Request a quote and we'll confirm timing before you pay.

Can you ship to several locations or people's homes?

Yes. We ship in bulk to one address, to multiple sites, or to individual recipients, in the US and internationally. See fulfillment options.

Can I get a formal quote for approval before ordering?

Yes. Request a quote and we'll send a PDF you can forward for approval.

Do you accept purchase orders and tax-exempt orders?

Yes. We accept purchase orders upon approval, as well as cards, PayPal, ACH, wire transfers and checks. BookPal is a tax-exempt supplier in all 50 states. See purchase orders and sales tax exemption.

What if I find a lower price?

Send us the link. We match prices from other bulk booksellers and distributors on a new copy in the same edition, available to ship in the quantity you need. Clearance sales and pricing errors are the exception, and we'll tell you quickly if that's the case. Start a price match.

Send for approval

Get a yes from your approver

Konsumentenwert: Konzeptualisierung und Analyse der Wirkungen auf Zufriedenheit und Loyalität am Beispiel eines Festivals (Markenkommunikation und Beziehungsmarketing)
Email it to my approver

Your approver gets a link to this page with the quantity set and an "Approve and order" button. Nothing is sent until you press send in your email app.

Log In
Review Your Cart
Your cart is empty Your cart is empty Your cart is empty

Menu

Recently Viewed Recently Viewed
Back to top Back to top