Make Marketing Matter: Change perceptions. Drive performance. Architect growth.
by Emma Pownall
$25.27 / copy at 25+ copies As low as $22.39 at 1,000+Your best volume price
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BookPal × TalezoMake Marketing Matter
Stop justifying marketing. Start architecting growth.
Too often, CMOs find they’re speaking a different language to the rest of the boardroom. Creativity and commerciality clash. Growth stalls. The exact opposite of what marketing leaders — and their boardroom peers — intended when investing in marketing.
There is a better way. Marketing leaders should be the architects of growth, building a marketing ecosystem that operates strategically across three dimensions: audience attention, business outcomes and growth strategy. A marketing ecosystem that shows impact, links to outcomes, and leads to recognizable revenue.
Drawing on her own boardroom experience and other real-world examples, Emma Pownall shows business leaders and marketers how to build ecosystem thinking, translate marketing strategy into business priorities, and elevate the role of marketing to be strategic, commercial and creative to drive attention that leads to action – the very reason marketing does matter to growth.
Details
- Publisher
- Practical Inspiration Publishing
- Author
- Emma Pownall
- Format
- Hardcover
- Published
- Oct 20, 2026
- ISBN-13
- 9781805760207
- ISBN-10
- 1805760203
- Pages
- 320
- Carton quantity
- 20 copies
Make Marketing Matter for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 99 | $25.27 | 21% off list |
| 100 – 249 | $24.31 | 24% off list |
| 250 – 499 | $23.99 | 25% off list |
| 500 – 999 | $23.03 | 28% off list |
| 1,000+ | $22.39 | 30% off list |
Popular for
For new managers and leadership cohorts, a chapter per session.
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Where can I buy 100 copies of Make Marketing Matter?
BookPal sells Make Marketing Matter in quantity. At 100 copies the price is $24.31 a copy, against a list price of $31.99, and the cart applies the volume tier automatically. Free shipping on most orders over $95 in the contiguous US. A specialist can quote a larger or mixed order.
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What does Make Marketing Matter cost when I buy for a group?
Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 99 copies, $25.27 (21% off list); 100 to 249 copies, $24.31 (24% off list); 250 to 499 copies, $23.99 (25% off list); 500 to 999 copies, $23.03 (28% off list); 1,000+ copies, $22.39 (30% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.
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