Marketing 101: An Essential Guide to the Art of Persuasion (Knowledge 101)
by John Jessup and JOEL JESSUP
From $10.02 / copy at 25+ copies; lower per-copy prices at higher quantities (see Volume pricing) As low as $8.33 at 1,000+
Total $250.50
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BookPal × TalezoMarketing 101
This highly-visual guide covers the key subjects you need to know to understand marketing. Packed with informative diagrams, pull-out features and profiles of successful marketing professionals, the book reveals how marketing needs to be not only creative but also informed by everything from commercial law and corporate finance to the global economy. Perfect for both students and those wishing to know how good, effective marketing can play a part in their own business.
ABOUT THE SERIES: Knowledge 101 brings together highly visual, hardback introductions to many intriguing disciplines, featuring reader-friendly text, spectacular images, and informative diagrams to make the learning experience easier than ever.
Details
- Publisher
- Arcturus Publishing Limited
- Authors
- John Jessup, JOEL JESSUP
- Format
- Hardcover
- Published
- Aug 4, 2026
- ISBN-13
- 9781398868434
- ISBN-10
- 1398868434
- Pages
- 224
- Carton quantity
- 18 copies
Marketing 101 for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 99 | $10.02 | 41% off list |
| 100 – 249 | $9.51 | 44% off list |
| 250 – 499 | $9.00 | 47% off list |
| 500 – 999 | $8.66 | 49% off list |
| 1,000+ | $8.33 | 51% off list |
Popular for
For new managers and leadership cohorts, a chapter per session.
A shared vocabulary for the whole organization.
A takeaway attendees will actually read, delivered to your venue.
Where can I buy 100 copies of Marketing 101?
BookPal sells Marketing 101 in quantity. At 100 copies the price is $9.51 a copy, against a list price of $16.99, and the cart applies the volume tier automatically. Free shipping on most orders over $95 in the contiguous US. A specialist can quote a larger or mixed order.
- New books only, straight from the publisher
- Volume prices apply automatically in the cart, with no code needed
- Order at least 10 business days before you need the books (11 from mid-November through December)
What does Marketing 101 cost when I buy for a group?
Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 99 copies, $10.02 (41% off list); 100 to 249 copies, $9.51 (44% off list); 250 to 499 copies, $9.00 (47% off list); 500 to 999 copies, $8.66 (49% off list); 1,000+ copies, $8.33 (51% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.
How fast can I get copies of Marketing 101?
Need them by a specific date? Request a quote and we'll confirm timing before you pay.
Can you ship to several locations or people's homes?
Yes. We ship group orders to one address, to multiple sites, or to individual recipients, in the US and internationally. See fulfillment options.
Can I get a formal quote for approval before ordering?
Yes. Request a quote and we'll send a PDF you can forward for approval.
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Yes. We accept purchase orders upon approval, as well as cards, PayPal, ACH, wire transfers and checks. BookPal is a tax-exempt supplier in all 50 states. See purchase orders and sales tax exemption.
What if I find a lower price?
Send us the link. We match prices from other booksellers and distributors on a new copy in the same edition, available to ship in the quantity you need. Clearance sales and pricing errors are the exception, and we'll tell you quickly if that's the case. Start a price match.
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Marketing 101: An Essential Guide to the Art of Persuasion (Knowledge 101)
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