Media Economics: Applying Economics to New and Traditional Media book cover by Colin Hoskins, Stuart McFadyen, Adam Finn

Media Economics: Applying Economics to New and Traditional Media [9780761930969]

Name: Media Economics: Applying Economics to New and Traditional Media [9780761930969]
SKU: 9780761930969
Availability: InStock

Author: Colin Hoskins Stuart McFadyen Adam Finn

Paperback

SKU: 9780761930969

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Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Paperback

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Overview

Media Economics: Applying Economics to New and Traditional Media differs from ordinary media economic texts by taking a conceptual approach to economic issues. As the book progresses through economic principles, authors Colin Hoskins, Stuart McFadyen, and Adam Finn use cases and examples to demonstrate how these principles can be used to analyze media issues and problems. Media Economics emphasizes economic concepts that have distinct application within media industries, including corporate media strategies and mergers, public policy within media industries, how industry structure and changing technologies affect the conduct and performance of media industries, and why the United States dominates trade in information and entertainment.

The book, Media Economics: Applying Economics to New and Traditional Media [Bulk, Wholesale, Quantity] ISBN#9780761930969 in Paperback by Colin Hoskins, Stuart McFadyen, Adam Finn may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

Colin Hoskins Stuart McFadyen Adam Finn

Format:

Paperback

Publication Date:

06/16/2004

ISBN-10:

0761930965

ISBN-13:

9780761930969

Pages:

368

Publisher:

SAGE Publications

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