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Media Performance: Mass Communication and the Public Interest
Paperback

Media Performance: Mass Communication and the Public Interest

by Denis McQuail

Paperback · 368 pages SAGE Publications · 1992

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Paperbackfrom $115.44
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About the book

Media Performance

This major text by the author of Mass Communication Theory offers a comprehensive analysis of the growing field of assessment and evaluation of the performance of mass media. Across different societies, with varying media systems, there is evidence of increasing concern with the nature and quality of media output as well as about the independence and diversity of media systems. In this broad-ranging overview, Denis McQuail outlines the varying means of media performance assessment which have been attempted. He analyzes the central questions of what the `public interest′ means in this context, which criteria are relevant for assessing media performance, how such values are established and how they can be reconciled with the economic,

The book, Media Performance: Mass Communication and the Public Interest [Bulk, Wholesale, Quantity] ISBN#9780803982956 in Paperback by Denis McQuail may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Publisher
SAGE Publications
Author
Denis McQuail
Format
Paperback
Published
Jun 24, 1992
ISBN-13
9780803982956
ISBN-10
080398295X
Pages
368
Carton quantity
1 copies
Printing
Printed on demand
Buying for a group

Media Performance in bulk: pricing

Volume pricing applies automatically in your cart. No codes, no account needed.

CopiesPrice per copyYou save
25 – 99 $127.28 14% off list
100 – 249 $124.32 16% off list
250 – 499 $121.36 18% off list
500 – 999 $118.40 20% off list
1,000+ $115.44 22% off list
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