Media Research Techniques book cover by Arthur Asa Berger

Media Research Techniques [9780761915379]

Paperback

SKU: 9780761915379

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Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

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Paperback

Price $169.00

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Overview

Arthur Asa Berger′s essential guide to undertaking applied or practical research in media studies is designed to provide introductory techniques that allow students to engage immediately in their own research projects. In so doing, students learn various ways of conducting communication research both in theory and practice. In response to suggestions from users of the First Edition, Berger has added new chapters in each of the following areas: experimentation, historical research, comparative research and participant observation.

The book, Media Research Techniques [Bulk, Wholesale, Quantity] ISBN#9780761915379 in Paperback by Arthur Asa Berger may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

Arthur Asa Berger

Format:

Paperback

Publication Date:

05/05/1998

ISBN-10:

0761915370

ISBN-13:

9780761915379

Pages:

Publisher:

SAGE Publications

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