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Rethinking the Media Audience: The New Agenda [9780761950714]

Rethinking the Media Audience: The New Agenda [9780761950714]

Paperback
SKU: 9780761950714
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Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Price $134.00

Total for 25 copies:

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Overview

Pertti Alasuutari provides a state-of-the-art summary of the field of audience research. With contributions from Ann Gray, Joke Hermes, John Tulloch and David Morley, a case is presented for a new agenda to account for the role of the media in everyday life. Only this new agenda, they suggest, can adequately account for our ubiquitous, highly reflexive, participation in modern media culture. Offering a thorough survey of audience research this volume also offers a provocative pointer to future directions and trends in reception research and qualitative analysis.

The book, Rethinking the Media Audience: The New Agenda [Bulk, Wholesale, Quantity] ISBN#9780761950714 in Paperback by may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Format:
Paperback
Publication Date:
10/19/1999
ISBN-10:
0761950710
ISBN-13:
9780761950714
Pages:
224
Publisher:
SAGE Publications

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