Roadside MBA: Back Road Lessons for Entrepreneurs, Executives and Small Business Owners
by Michael Mazzeo, Paul Oyer and Scott Schaefer
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While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern's Kellogg School of Management hopped in a car and embarked on a life-changing road trip. They pulled into a shoe store in Maine and noticed that the sales help was unusually pushy. After a few questions, they discovered the store had a "secret shopper" program, in which employees would be marked down if they were not sufficiently aggressive with customers. A lightbulb went off.
Instead of teaching the tried-and-true case studies involving GE and Microsoft, these three men decided to pull their heads out of their ivory towers and search for insights about product differentiation, pricing, brand management, building a team, and a host of other topics. Why take your cues on employee compensation from Wall Street when you can learn from a Main Street company like Couer D'Alene's best crime-scene cleaner? Want to learn about scaling a business? Come meet Dr. Burris, the flying orthodontist, who operates multiple, profitable practices in rural Arkansas.
Spiced with vehicular mishaps and unexpected finds, this is one business book you won't want to miss.
Details
- Publisher
- Grand Central Publishing
- Authors
- Michael Mazzeo, Paul Oyer, Scott Schaefer
- Language
- English
- Format
- Hardcover
- Published
- Jun 10, 2014
- Pages
- 304
- ISBN-13
- 9781455598892
- ISBN-10
- 1455598895
- Carton quantity
- 18 copies
- Printing
- Printed on demand
Roadside MBA for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 99 | $21.83 | 41% off list |
| 100 – 249 | $20.72 | 44% off list |
| 250 – 499 | $19.61 | 47% off list |
| 500 – 999 | $18.87 | 49% off list |
| 1,000+ | $18.13 | 51% off list |
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Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 99 copies, $21.83 (41% off list); 100 to 249 copies, $20.72 (44% off list); 250 to 499 copies, $19.61 (47% off list); 500 to 999 copies, $18.87 (49% off list); 1,000+ copies, $18.13 (51% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.
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Roadside MBA: Back Road Lessons for Entrepreneurs, Executives and Small Business Owners
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