Switch: How to Change Things When Change Is Hard

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Chip Heath
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    Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort—but if it is overcome, change can come quickly.

    The book, Switch: How to Change Things When Change Is Hard [Bulk, Wholesale, Quantity] ISBN# 9780385528757 in Hardcover by Heath, Chip;Heath, Dan may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
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    Product Details

    Shipping Weight 0.96 LBS
    Publisher Knopf Doubleday Publishing Group
    ISBN-13 9780385528757
    Pages 305
    Format Hardcover
    Publication Date 2/16/2010 0:00
    Language English
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