Testing Business Ideas: A Field Guide for Rapid Experimentation (The Strategyzer Series)
by David J. Bland and Alexander Osterwalder
From $24.42 / copy at 25+ copies; lower per-copy prices at higher quantities (see Volume pricing) As low as $21.46 at 1,000+
Total $610.50
Format
The more copies, the less each one costs
Applied automatically in your cart. No code needed.
Turn this order into a program
Groups that order together often pair the copies with something more. We handle the extras so you don't have to.
Branded cover stickers on paperbacks from 100 copies, plus bookplates, inserts and belly bands. Your specialist confirms what fits your title.
Customization options Ship to every readerOne address, many sites or individual recipients' homes, in the US and abroad.
Fulfillment options Pair it with a branded journalJournals with your logo or each reader's name, for the same group.
Branded journals
Bring in a speaker
BookPal is partnering with Talezo to help you find and book authors, speakers and performers for your event.
BookPal × TalezoTesting Business Ideas
A practical guide to effective business model testing
7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas.
Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments.
Testing Business Ideas uses an engaging 4-color format to:
- Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas
- Close the knowledge gap between strategy and experimentation/validation
- Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas
A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.
Details
- Publisher
- Wiley
- Authors
- David J. Bland, Alexander Osterwalder
- Format
- Paperback
- Published
- Nov 12, 2019
- ISBN-13
- 9781119551447
- Pages
- 368
- Carton quantity
- 16 copies
Testing Business Ideas for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 99 | $24.42 | 34% off list |
| 100 – 249 | $23.68 | 36% off list |
| 250 – 499 | $22.94 | 38% off list |
| 500 – 999 | $22.20 | 40% off list |
| 1,000+ | $21.46 | 42% off list |
Popular for
For new managers and leadership cohorts, a chapter per session.
A shared vocabulary for the whole organization.
A takeaway attendees will actually read, delivered to your venue.
Where can I buy 100 copies of Testing Business Ideas?
BookPal sells Testing Business Ideas in quantity. At 100 copies the price is $23.68 a copy, against a list price of $37.00, and the cart applies the volume tier automatically. Free shipping on most orders over $95 in the contiguous US. A specialist can quote a larger or mixed order.
- New books only, straight from the publisher
- Volume prices apply automatically in the cart, with no code needed
- Order at least 10 business days before you need the books (11 from mid-November through December)
What does Testing Business Ideas cost when I buy for a group?
Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 99 copies, $24.42 (34% off list); 100 to 249 copies, $23.68 (36% off list); 250 to 499 copies, $22.94 (38% off list); 500 to 999 copies, $22.20 (40% off list); 1,000+ copies, $21.46 (42% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.
How fast can I get copies of Testing Business Ideas?
Need them by a specific date? Request a quote and we'll confirm timing before you pay.
Can you ship to several locations or people's homes?
Yes. We ship group orders to one address, to multiple sites, or to individual recipients, in the US and internationally. See fulfillment options.
Can I get a formal quote for approval before ordering?
Yes. Request a quote and we'll send a PDF you can forward for approval.
Do you accept purchase orders and tax-exempt orders?
Yes. We accept purchase orders upon approval, as well as cards, PayPal, ACH, wire transfers and checks. BookPal is a tax-exempt supplier in all 50 states. See purchase orders and sales tax exemption.
What if I find a lower price?
Send us the link. We match prices from other booksellers and distributors on a new copy in the same edition, available to ship in the quantity you need. Clearance sales and pricing errors are the exception, and we'll tell you quickly if that's the case. Start a price match.
Write a Review
Testing Business Ideas: A Field Guide for Rapid Experimentation (The Strategyzer Series)
Teams also order
A colleague asked you to approve this order
Your quote list
Add books as you browse, then request one quote for all of them.