The Big Enough Company: How Women Can Build Great Businesses and Happier Lives
by Adelaide Lancaster and Amy Abrams
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BookPal × TalezoThe Big Enough Company
Despite the freedom that striking out on your own promises, most of the accepted wisdom on how to build a small business advocates a one- size-fits-all approach. So-called experts-and sometimes just well-meaning friends-urge business owners to grow fast, be more profitable, and imitate other successful start-ups. And while these tips may work for some, they fail to consider the astounding variety of values and motivations that individuals have for starting a business. Too often, owners sacrifice their personal satisfaction in order to conform to unnecessary (and often unworkable) standards.
Adelaide Lancaster and Amy Abrams have seen this problem for years when working with women entrepreneurs like themselves. They set out to explore how successful female business owners have grown their enterprises in a way that sustains their own personal goals and needs, not someone else's standards.
Drawing on the true stories of nearly 100 entrepreneurs, as well as their own experiences, Abrams and Lancaster guide readers through the best principles that really matter when you work for yourself. For instance:
- Figure out what's in it for you: Clarify why you started your business and what you want to get out of it over the long haul.
- Find a role that suits your strengths: Identify where you add the most value and can have the most impact.
- Embrace experimentation: Trying new things gives you the opportunity to see what works and what doesn't and opens up unseen possibilities.
This book empowers entrepreneurs to ignore popular "wisdom" and peer pressure to take charge of their businesses in a way that will help them succeed on their own terms.
Details
- Publisher
- Penguin Publishing Group
- Authors
- Adelaide Lancaster, Amy Abrams
- Format
- Paperback
- Published
- Sep 25, 2012
- ISBN-13
- 9781591845607
- ISBN-10
- 1591845602
- Pages
- 288
- Carton quantity
- 24 copies
The Big Enough Company for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 99 | $16.74 | 38% off list |
| 100 – 249 | $15.66 | 42% off list |
| 250 – 499 | $14.58 | 46% off list |
| 500 – 999 | $14.04 | 48% off list |
| 1,000+ | $13.50 | 50% off list |
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For new managers and leadership cohorts, a chapter per session.
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Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 99 copies, $16.74 (38% off list); 100 to 249 copies, $15.66 (42% off list); 250 to 499 copies, $14.58 (46% off list); 500 to 999 copies, $14.04 (48% off list); 1,000+ copies, $13.50 (50% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.
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