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The Essential Mcluhan book cover by Frank Zingrone, Eric Mcluhan
Paperback

The Essential Mcluhan

by Eric Mcluhan and Frank Zingrone

From $23.99 / copy at 25+ copies; lower per-copy prices at higher quantities (see Volume pricing) As low as $23.49 at 100+

Total $599.75

Paperback · 416 pages Basic Books · 1996

Format

Paperback
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About the book

The Essential Mcluhan

Marshall McLuhan's insights are fresher and more applicable today than when he first announced them to a startled world. A whole new generation is turning to his work to understand a global village made real by the information superhighway and the overwhelming challenge of electronic transformation.“Before anyone could perceive the electric form of the information revolution, McLuhan was publishing brilliant explanations of the perceptual changes being experienced by the users of mass media. He seemed futuristic to some and an enemy of print and literacy to others. He was, in reality, a deeply literate man of astonishing prescience. Tom Wolfe suggested aloud that McLuhan's work was as important culturally as that of Darwin or Freud. Agreement and scoffing ensued. Increasingly Wolfe's wonder seems justified.”From the IntroductionHere in one volume, are McLuhan's key ideas, drawn from his books, articles, correspondence, and published speeches. This book is the essential archive of his constantly surprising vision.


Details

Publisher
Basic Books
Authors
Eric Mcluhan, Frank Zingrone
Format
Paperback
Published
Jul 12, 1996
ISBN-13
9780465019953
ISBN-10
0465019951
Pages
416
Carton quantity
28 copies
Printing
Printed on demand
Buying for a group

The Essential Mcluhan for groups: pricing

Volume pricing applies automatically in your cart. No codes, no account needed.

CopiesPrice per copyYou save
25 – 49 $23.99 4% off list
50 – 99 $23.74 5% off list
100+ $23.49 6% off list
Ways groups use it

Popular for

1
Leadership development

For new managers and leadership cohorts, a chapter per session.

2
Company book clubs

A shared vocabulary for the whole organization.

3
Offsites and conferences

A takeaway attendees will actually read, delivered to your venue.

Where can I buy 100 copies of The Essential Mcluhan?

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What does The Essential Mcluhan cost when I buy for a group?

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