The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google
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Fulfillment optionsThe Four
USA TODAY BESTSELLER
Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.
For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.
Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone challenge them?
In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career.
Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
Details
- Publisher
- Penguin Publishing Group
- Author
- Scott Galloway
- Language
- English
- Format
- Paperback
- Published
- Sep 4, 2018
- Pages
- 336
- ISBN-13
- 9780735213678
- ISBN-10
- 0735213674
- Carton quantity
- 24 copies
The Four for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 99 | $14.00 | 30% off list |
| 100 – 249 | $13.60 | 32% off list |
| 250 – 499 | $13.20 | 34% off list |
| 500 – 999 | $12.80 | 36% off list |
| 1,000+ | $12.40 | 38% off list |
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Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 99 copies, $14.00 (30% off list); 100 to 249 copies, $13.60 (32% off list); 250 to 499 copies, $13.20 (34% off list); 500 to 999 copies, $12.80 (36% off list); 1,000+ copies, $12.40 (38% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.
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