To Be Honest…: How making truth happen builds better businesses, lives and societies
by Dom Thurbon
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Total $264.75
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BookPal × TalezoTo Be Honest…
In a world that desperately needs more honesty, we're drowning in lies and misinformation.
In the 2024 US Presidential election, fact-checking found just 3% of Donald Trump's claims were "true" and only 12% of Kamala Harris's. In Australia, testing found only four out of twenty sunscreens advertised as SPF50+ met the rating on the label. In the UK, Builder.ai, a company that raised nearly a billion dollars, collapsed after it emerged its "AI tool" was really 800 engineers in India pretending to be AI.
From well-meaning mistakes to deliberate disinformation and propaganda, Dom Thurbon takes the reader on a rollercoaster ride through jaw-dropping untruths, lies and misinformation. Across insightful, surprising and funny case studies - from F1 pit crews to runaway trains, corporate boardrooms to doomed aircraft flight decks, operating theatres to Bollywood studios - the interviews, stories and data in this inspiring and entertaining book show the transformative power of making truth happen... and will forever change how you think, act and lead.
Dom Thurbon is a seasoned senior executive, successful entrepreneur, researcher, writer and internationally sought-after speaker and facilitator. He has authored and researched bestsellers published in over 15 countries on subjects as diverse as generational and behavioural change, business strategy, purpose-driven leadership, the future of work and education, and disruption.
Details
- Publisher
- Major Street Publishing
- Author
- Dom Thurbon
- Format
- Paperback
- Published
- Oct 6, 2026
- ISBN-13
- 9781923186439
- ISBN-10
- 1923186434
- Pages
- 304
- Carton quantity
- 32 copies
To Be Honest… for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 99 | $10.59 | 41% off list |
| 100 – 249 | $10.05 | 44% off list |
| 250 – 499 | $9.51 | 47% off list |
| 500 – 999 | $9.15 | 49% off list |
| 1,000+ | $8.80 | 51% off list |
Popular for
For new managers and leadership cohorts, a chapter per session.
A shared vocabulary for the whole organization.
A takeaway attendees will actually read, delivered to your venue.
Where can I buy 100 copies of To Be Honest…?
BookPal sells To Be Honest… in quantity. At 100 copies the price is $10.05 a copy, against a list price of $17.95, and the cart applies the volume tier automatically. Free shipping on most orders over $95 in the contiguous US. A specialist can quote a larger or mixed order.
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What does To Be Honest… cost when I buy for a group?
Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 99 copies, $10.59 (41% off list); 100 to 249 copies, $10.05 (44% off list); 250 to 499 copies, $9.51 (47% off list); 500 to 999 copies, $9.15 (49% off list); 1,000+ copies, $8.80 (51% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.
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To Be Honest…: How making truth happen builds better businesses, lives and societies
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