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Toolbox Customer Experience: Wie Sie Schritt für Schritt eine exzellente Kundenerfahrung schaffen book cover by Thomas Suwelack
Paperback

Toolbox Customer Experience: Wie Sie Schritt für Schritt eine exzellente Kundenerfahrung schaffen

by Thomas Suwelack

$35.19 / copy at 25+ copies As low as $34.39 at 100+Your best volume price

Total $879.75

Paperback · 63 pages Springer Fachmedien Wiesbaden · 2020

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Paperback
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About the book

Toolbox Customer Experience

Dieses Buch vermittelt fundiert und mit Blick auf die konkrete Umsetzung, wie Unternehmen und Marken in der heutigen dynamischen Zeit ein hohes Niveau bei der Customer Experience (CX) erreichen können. Es zeigt kompakt auf, welche Schritte und Tools dabei helfen, durch die gezielte Orientierung am Kunden wettbewerbsfähig zu bleiben.
In einem übersichtlichen Customer-Experience-Framework, das die Kundenerfahrung als Ausgangs- und Endpunkt sämtlicher unternehmerischer Aktivitäten definiert, beschreibt der  Autor den holistischen Zusammenhang zwischen CX und den für den Markterfolg zentralen Kernfragen „Warum?“, „Wie?“ und „Was?“. 
Mit diesem Framework und den integrierten Tools, wie beispielsweise NPS, Empathy Map, Customer Journey Map Golden Circle, Design Thinking, Digital Platform Framework oder A/B-Testing, ist es möglich, die Customer Experience im Unternehmen systematisch zu betrachten und daraus eigene konkrete Erfolgsschritte abzuleiten. 
Dieser interdisziplinäre Ansatz enthält Werkzeuge aus den Fachdisziplinen Management, Strategie, Marketing, Digitalisierung, Design oder Psychologie und wendet sich an Manager aller Bereiche, die ihre Kunden zu Wiederkäufern und Fans ihres Unternehmens machen möchten, sowie an interessierte Studierende.


The book, Toolbox Customer Experience: Wie Sie Schritt für Schritt eine exzellente Kundenerfahrung schaffen [Bulk, Wholesale, Quantity] ISBN#9783658306977 in Paperback by Thomas Suwelack may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Publisher
Springer Fachmedien Wiesbaden
Author
Thomas Suwelack
Format
Paperback
Published
Sep 29, 2020
ISBN-13
9783658306977
Pages
63
Printing
Printed on demand
Buying for a group

Toolbox Customer Experience for groups: pricing

Volume pricing applies automatically in your cart. No codes, no account needed.

CopiesPrice per copyYou save
25 – 49 $35.19 12% off list
50 – 99 $34.79 13% off list
100+ $34.39 14% off list
Ways groups use it

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Leadership development

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2
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3
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What does Toolbox Customer Experience cost when I buy for a group?

Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 49 copies, $35.19 (12% off list); 50 to 99 copies, $34.79 (13% off list); 100+ copies, $34.39 (14% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.

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