UnBranding: 100 Branding Lessons for the Age of Disruption
by Scott Stratten and Alison Stratten
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BookPal × TalezoUnBranding
We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships – from how we hire and manage, to how we communicate with our current and would-be customers. Innovation continues to create opportunities for emerging products and services we never thought possible.
With all the excitement of our time, comes confusion and fear for many businesses. Change can be daunting, and never have we lived in a time where change came so quickly.
This is the age of disruption – it's fast-paced, far-reaching and is forever changing how we operate, create, connect, and market.
It's easy to see why brand heads are spinning. Businesses are suffering from 'the next big thing' and we're here to help you find the cure.
UnBranding is about focus – it's about seeing that within these new strategies, technologies and frameworks fighting for our attention, lay the tried and true tenants of good business – because innovation is nothing but a bright and shiny new toy, unless it actually works. UnBranding is here to remind you that you can't fix rude staff, mediocre products and a poor brand reputation with a fancy new app.
We are going to learn from 100 branding stories that will challenge your assumptions about business today and teach valuable, actionable lessons. It's not about going backwards, it's about moving forward with purpose, getting back to the core of good branding while continuing to innovate and improve without leaving your values behind.
Some topics will include:
- Growing and maintaining your brand voice through the noise
- How to focus on the right tools for your business, for the right reasons
- Maintaining trust, consistency and connection through customer service and community
- The most important question to ask yourself before innovation
- The importance of personal branding in the digital age
- How to successful navigate feedback and reviews
It's time for a reality check. It's time to solve problems, create connections, and provide value rather than rush strategy just to make headlines. UnBranding gives you the guidance you need to navigate the age of disruption and succeed in business today.
Details
- Publisher
- Wiley
- Authors
- Scott Stratten, Alison Stratten
- Format
- Hardcover
- Published
- Oct 9, 2017
- ISBN-13
- 9781119417019
- Pages
- 320
- Carton quantity
- 16 copies
- Printing
- Printed on demand
UnBranding for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 99 | $16.50 | 34% off list |
| 100 – 249 | $16.00 | 36% off list |
| 250 – 499 | $15.50 | 38% off list |
| 500 – 999 | $15.00 | 40% off list |
| 1,000+ | $14.50 | 42% off list |
Popular for
For new managers and leadership cohorts, a chapter per session.
A shared vocabulary for the whole organization.
A takeaway attendees will actually read, delivered to your venue.
Where can I buy 100 copies of UnBranding?
BookPal sells UnBranding in quantity. At 100 copies the price is $16.00 a copy, against a list price of $25.00, and the cart applies the volume tier automatically. Free shipping on most orders over $95 in the contiguous US. A specialist can quote a larger or mixed order.
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What does UnBranding cost when I buy for a group?
Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 99 copies, $16.50 (34% off list); 100 to 249 copies, $16.00 (36% off list); 250 to 499 copies, $15.50 (38% off list); 500 to 999 copies, $15.00 (40% off list); 1,000+ copies, $14.50 (42% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.
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UnBranding: 100 Branding Lessons for the Age of Disruption
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